What are the responsibilities and job description for the Business Systems Analyst – Credit Card Marketing position at Smart IT Frame LLC?
Job Title: Business Systems Analyst – Credit Card Marketing
Location: Dallas, TX- Hybrid
Employment Type: Contract
At Smart IT Frame, we connect top talent with leading organizations across the USA. With over a decade of staffing excellence, we specialize in IT, healthcare, and professional roles, empowering both clients and candidates to grow together.
Key Responsibilities:
• Elicit, document, and manage business and functional requirements from credit card marketing stakeholders, translating complex marketing workflows — including campaign setup, offer configuration, and loyalty program management — into detailed BRDs, user stories, use cases, and process flow diagrams for technology teams.
• Serve as the primary liaison between credit card marketing and IT/engineering teams, facilitating sprint planning, backlog grooming, and UAT cycles to ensure marketing platforms (CRM, campaign management tools, decisioning engines) are configured and enhanced to meet evolving business needs.
• Lead system integration analysis and data mapping for credit card marketing platforms such as offer management systems, customer data platforms (CDPs), and digital marketing tools, ensuring accurate data flow across upstream and downstream systems including card processing, rewards, and analytics environments.
• Support the design and implementation of marketing technology solutions by conducting gap analyses, evaluating vendor capabilities, and defining system requirements for tools supporting credit card acquisition, activation, spend stimulation, and retention campaigns.
• Develop and execute User Acceptance Testing (UAT) plans, including test scripts, defect tracking, and sign-off documentation, to validate that system changes and new feature deployments meet credit card marketing business objectives and compliance requirements.
• Analyze and optimize end-to-end marketing processes — from customer segmentation and offer eligibility rules to campaign fulfillment and reporting pipelines — identifying automation opportunities and system inefficiencies that impact credit card marketing speed-to-market.
• Maintain comprehensive system documentation including data dictionaries, workflow diagrams, system architecture overviews, and integration specs to support ongoing operations, audits, and onboarding of new team members within the credit card marketing technology ecosystem.
📩 Apply today or share profiles at Hariharan@smartitframe.com