Digital Engagement Manager

SEPA is seeking a strategic, data-informed, and collaborative Digital Engagement Manager to shape how the organization connects with its audiences through targeted digital campaigns and personalized outreach. This role is ideal for a proactive marketer who blends data-driven campaign strategy and knowledge of lifecycle marketing best practices, with strong writing skills to create meaningful digital experiences for our members. Serving as the primary manager for our enterprise email, digital notifications, and marketing automation platforms, this position collaborates closely with our Membership, Program and Events, and External Communications teams to create engaging, targeted communications. The ideal candidate is a natural problem solver who partners cross-departmentally to turn audience data into high-impact and engaging digital campaigns that advance SEPA's strategic priorities.

This position reports to the Director, Marketing Strategy & Engagement and works in lockstep with internal teams across Membership, Programs and Events, and External Communications to ensure all digital outreach and automated campaigns align with SEPA’s master narrative and messaging priorities.

Responsibilities and Key Impact Areas

Marketing Automation Operations & Data Governance

• Serve as the primary marketing owner for our marketing automation tools, including Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Marketing Cloud, collaborating directly with our internal IT team and Salesforce administrator to align data streams, maintain high deliverability standards, and monitor domain health.

• Create segmented, targeted outreach lists within Salesforce and Fonteva based on member type, user behavior, and interest-based categories to shift from broadcast sends to personalized, segmented sends.

• Manage the production and deployment of email communications, establishing high-quality standards and comprehensive testing workflows to ensure all lifecycle and email communications go out on time, on message, and without error.

• Collaborate with the External Communications team to ensure all external outreach across marketing and communications are strategically aligned.

Digital Campaign Copywriting & Messaging

• Craft engaging copy across email subject lines, body copy, and calls-to-action that communicate SEPA’s unique value, deepen member participation, increase resource downloads, and boost event attendance.

• Draft concise, high-impact copy for short-form digital channels, including event reminders, SMS alerts, and in-app or digital notifications.

• Test and experiment with new email formats and interactive elements, collaborating cross-functionally and with designers to improve communication performance within brand guidelines.

Member Event Lifecycle & Performance Analytics

• Member Journey Automation: Partner with the membership team to design and deploy targeted automated nurture sequences that support member recruitment, new member acquisition, and prospective members, as well as re-engagement campaigns to support member retention.

• Programs & Events: Create, schedule, and execute automated, engagement-driven email sequences to drive event registrations and interest for flagship in-person and digital convenings, including RE , Energy Evolution Summit, Fact Finding Missions, and SEPA digital offerings.

• Build and execute full-lifecycle pre-, during-, and post-event engagement content strategies to maximize attendee retention, navigate participant experiences on-site, and provide continued value post-event, using email, in-app notifications, and SMS.

• Track platform engagement metrics, maintain a centralized reporting dashboard, and generate actionable insights on campaign performance to deliver data-driven recommendations.