What are the responsibilities and job description for the Senior Design Strategist (mixed methods focused) position at Smart Design?
The opportunity
We’re looking for a Senior Design Strategist with mixed methods research expertise to bring human insight and a data-driven approach to our projects. You’ll combine qualitative depth with quantitative rigor, and help shape product and business strategy for some of the world’s most exciting organizations. If you are passionate about uncovering insights and working on ambiguous forward-thinking challenges, we’d love to connect.
What you’ll do:
Lead research and strategy activities on client projects using established best practices, but with an eagerness and interest in experimenting with new methods and tools (e.g. AI-powered processes, creative methods, new data sources)
Project responsibilities will include:
- Qualitative research: Design screeners and discussion guides, and moderate interviews, diary studies, and co-creation workshops that clearly support the goals of the project. Synthesize findings and create compelling narratives for clients, including senior stakeholders.
- Product and business strategy: Translate research into opportunity areas, frameworks, and go-to-market recommendations. Conduct landscape and trend analysis, market sizing, and triangulate findings with emerging technology and business inputs to make product and business recommendations to clients.
- Quantitative research: Design surveys with understanding of appropriate sample sizes and survey methodologies (e.g. Max Diff vs Likert). Analyze data with crosstabs, pivot tables, and basic statistical methods to complement qualitative insights and strengthen recommendations.
Naturally you’ll have:
- 5–7 years of applied product or consumer research experience with specific case studies working with tech-forward companies
- Ability to create research materials (screener, discussion guides, surveys, diary study missions, co-design stimuli) with clear articulation of why each component supports the goals of the project
- Experience connecting mixed methods research to strategy and business impact
- Working knowledge of quantitative methods and comfort with survey design and data analysis (using advanced Excel)
- Excellent storytelling and presentation skills, with experience engaging senior level stakeholders to make compelling design and product recommendations
- Passionate about experimenting with new tools or research approaches
- Enthusiasm for mentoring junior researchers
About Smart Design
Smart Design is a strategic design and innovation consultancy dedicated to creating meaningful experiences that make life better. From fast-growing startups to the world’s most recognized brands, our work is driven by a deep understanding of human behavior and a passion for problem-solving. Our Brooklyn studio is a deeply collaborative, multi-disciplinary environment where strategists, researchers, and designers of all backgrounds unite to create impactful solutions.
The salary range will be dependent on experience and from a full-time salary perspective will range from $95,000-$125,000 plus incentive plan based on achieving sales targets.
Smart Design is based in Brooklyn, NY, and employees work onsite in our studio 3 days per week.
We are committed to fostering an inclusive workplace and are proud to be an equal opportunity employer. At this time, we are unable to provide visa sponsorship for this position.
Salary : $95,000 - $125,000