Web Product Specialist

Web Product Specialist II

Location: Dayton, OH

Work Arrangement: On-Site / Hybrid

Employment Type: Full-Time

About Smart Data

Smart Data is a software consultancy and technology staffing firm that connects talented technology professionals with opportunities at leading organizations. We partner with clients across a variety of industries to provide experienced professionals who help solve complex business and technology challenges.

When you join Smart Data, you'll have the opportunity to work with one of our established clients while gaining valuable experience, expanding your technical skills, and contributing to meaningful business initiatives.

About the Opportunity

Smart Data is seeking a Web Product Specialist II to support one of our clients in Dayton, Ohio.

This role combines technical web expertise, digital content management, and product knowledge. You will work closely with the client's marketing and business teams to create, update, and optimize website content while helping ensure a consistent brand experience and intuitive user journey.

The ideal candidate is both technically capable and creatively minded — someone who understands how websites work, pays close attention to detail, and can translate business and marketing requirements into an effective digital experience.

What You'll Do

Website & Content Management

• Utilize content management systems (CMS) to create, edit, and maintain website pages
• Manage website navigation, menus, forms, plugins, and page-builder tools
• Publish and update website content in accordance with established schedules
• Coordinate web updates and postings while maintaining flexibility around changing priorities and deadlines
• Ensure website content is accurate, current, engaging, and aligned with business objectives
• Review published content for accuracy, functionality, formatting, and consistency
• Support the ongoing maintenance and organization of website content

UX, UI & Website Optimization

• Evaluate and improve the website's overall user experience (UX) and user interface (UI)
• Identify opportunities to make website navigation and content more intuitive
• Apply website optimization best practices to improve usability and engagement
• Monitor website performance and identify opportunities for continuous improvement
• Work with internal stakeholders to understand user needs and translate them into website improvements
• Stay current with emerging web technologies, tools, and digital best practices

Branding & Digital Experience

• Ensure consistent client branding, messaging, and visual standards across the website
• Partner with marketing and internal stakeholders to translate business objectives into effective web content
• Help maintain a cohesive and professional digital presence across website properties
• Identify inconsistencies or issues and proactively recommend solutions
• Ensure website updates align with established brand guidelines and communication standards

Collaboration & Problem Solving

• Work closely with the client's marketing, business, and technical teams
• Troubleshoot and resolve website, content, and functionality issues
• Investigate problems and determine appropriate solutions or escalate when necessary
• Manage multiple web projects and priorities simultaneously
• Work independently while collaborating effectively with team members and stakeholders
• Communicate project status, issues, and deadlines clearly
• Meet tight deadlines while maintaining a high level of quality and attention to detail
• Perform other job-related duties as requested

What We're Looking For

Required Qualifications

• Bachelor's degree in Business, Marketing, Public Relations, Journalism, Communications, or a related field
• Equivalent years of relevant professional experience may be considered in lieu of the required degree
• 3 years of experience in business, marketing, communications, web content management, or a related field
• Advanced proficiency with web development technologies, including HTML and CSS
• Advanced experience working with CMS platforms
• Strong analytical, communication, and problem-solving skills
• Ability to identify and resolve issues related to website functionality, product development, marketing, and customer experience
• Strong organizational skills with the ability to prioritize multiple projects and meet deadlines
• Ability to work independently and effectively within a team environment
• Strong interpersonal skills and professionalism
• Ability to develop, prioritize, and accomplish goals in a deadline-driven environment
• Knowledge of website optimization techniques and digital best practices
• Ability to learn and adapt to new technologies
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Teams

Preferred Qualifications

• Digital product marketing experience
• Experience managing websites for a business or organization
• Experience with website analytics and performance monitoring
• Familiarity with modern page-builder tools
• Experience managing website forms, plugins, and third-party integrations
• Knowledge of UX/UI principles
• Understanding of SEO and website optimization practices
• Familiarity with web accessibility standards and best practices
• Experience working with cross-functional teams in a marketing or technology environment

What Success Looks Like

In this role, success means:

• Website content is accurate, current, engaging, and published on schedule
• Website visitors have a seamless and intuitive experience
• Client branding and messaging remain consistent across digital channels
• Website issues are identified and resolved proactively
• New technologies and optimization opportunities are evaluated and implemented
• Marketing and business teams have a reliable partner for their digital needs
• Web projects are completed on time while maintaining a high standard of quality

Working Conditions

• General office environment
• Position may require sitting or standing for extended periods
• On-site / Hybrid work environment in Dayton, Ohio
• Travel is not typically required
• Schedule flexibility may occasionally be required to support time-sensitive website updates and business needs

Why Join Smart Data Systems?

At Smart Data Systems, we connect technology professionals with opportunities where they can make a meaningful impact.

As part of our team, you'll have the opportunity to:

• Work with established enterprise clients
• Gain experience in diverse technology and business environments
• Expand your technical and professional skill set
• Collaborate with experienced professionals
• Take on projects that directly support our clients' business goals
• Build valuable experience for your long-term career

Equal Opportunity Employer

Smart Data Systems is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.

All employment decisions are based on qualifications, merit, and business needs.