MarTech Lead

Role Name: MarTech Lead

Location: New York, NY
Contract Role

Job Description

We are seeking an experienced MarTech Lead to drive enterprise-scale marketing technology transformation initiatives. This role requires a strategic leader with deep expertise in marketing technology ecosystems, customer experience platforms, digital transformation, and data-driven marketing solutions. The ideal candidate will bridge business objectives and technology capabilities while leading cross-functional teams in highly regulated environments.

Required Qualifications

Education

• Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, Analytics, or a related field.
• MBA or other advanced degree preferred.

Experience

• 9–12 years of experience in one or more of the following areas:
  • Marketing Strategy
  • Marketing Technology Consulting
  • Digital Transformation
  • Customer Experience (CX) Strategy
  • Marketing Operations
• Proven experience leading enterprise-scale MarTech initiatives within financial services, consulting organizations, or other highly regulated industries.
• Demonstrated success managing complex, cross-functional transformation programs.
• Experience developing executive-level business cases, strategic roadmaps, and recommendations.

Technical Expertise

Strong understanding of:

• Marketing Technology Architecture
• Customer Data Platforms (CDPs)
• CRM Ecosystems
• Marketing Automation Platforms
• Digital Analytics
• Data Governance
• Privacy & Consent Management
• Personalization Platforms
• API-Based Integrations
• Cloud-Based Marketing Solutions

Hands-on experience with one or more of the following platforms:

• Salesforce Marketing Cloud
• Adobe Experience Cloud
• Microsoft Dynamics 365
• Tealium
• Segment
• Google Analytics 4 (GA4)

Preferred Qualifications

• Experience supporting marketing initiatives within financial services organizations.
• Experience operating in highly regulated environments.
• Understanding of wealth management and institutional client journeys.
• Familiarity with AI/ML applications in marketing and customer engagement.
• Experience working within Agile delivery environments.
• Knowledge of customer identity management, consent management, and privacy frameworks.

Core Competencies

Strategic Thinking

• Ability to align MarTech investments with business growth objectives and customer experience outcomes.
• Strong analytical and problem-solving capabilities.

Executive Presence

• Comfortable presenting to and influencing senior executives and stakeholders.
• Excellent written, verbal, and presentation skills.

Consulting Mindset

• Ability to structure ambiguous business challenges and develop actionable recommendations.
• Strong facilitation, stakeholder management, and workshop leadership skills.

Technical Acumen

• Ability to translate business requirements into scalable technology solutions.
• Solid understanding of enterprise architecture, integrations, and data ecosystems.

Leadership

• Proven ability to lead cross-functional teams and drive outcomes without direct authority.
• Strong change management, collaboration, and organizational influence skills.