What are the responsibilities and job description for the Digital Growth & Revenue Specialist position at Small Engine Warehouse?
Position Summary
The Digital Growth & Revenue Specialist is responsible for identifying and executing opportunities that drive overall company revenue growth. This position combines sales, digital marketing, e-commerce, Amazon, analytics, and business development to increase customer acquisition, sales, and profitability across multiple channels.
The ideal candidate is analytical, commercially minded, and growth-focused, with experience using digital platforms and data to identify opportunities and drive measurable results. Amazon expertise is highly preferred.
Key Responsibilities
- Develop and execute strategies to increase overall company revenue, customer acquisition, and profitability.
- Analyze sales, customer, product, marketplace, advertising, and website data to identify growth opportunities.
- Manage and optimize Amazon Seller Central and Amazon Advertising, including product listings, pricing, promotions, keywords, and advertising performance.
- Manage and optimize Google Ads, Google Shopping, and other digital sales channels.
- Identify opportunities for growth across B2B, B2C, e-commerce, marketplace, and other sales channels.
- Partner with Sales and Marketing to develop campaigns and strategies that generate leads and increase sales.
- Identify opportunities for new products, markets, customers, sales channels, and strategic partnerships.
- Monitor competitors, market trends, pricing, and customer behavior.
- Evaluate product and category performance and recommend strategies to increase sales and profitability.
- Support website, SEO, conversion optimization, and digital customer experience initiatives.
- Develop reports and dashboards tracking revenue, sales performance, customer acquisition, advertising performance, and other key metrics.
- Use data to evaluate sales and marketing initiatives and recommend opportunities for growth.
- Collaborate with Sales, Marketing, Purchasing, Operations, Customer Service, and Leadership on company-wide growth initiatives.
Qualifications
- 3 years of experience in revenue growth, sales, digital marketing, e-commerce, business development, or a related field.
- Amazon Seller Central experience strongly preferred.
- Experience with Amazon Advertising and Google Ads preferred.
- Strong analytical and problem-solving skills with the ability to turn data into actionable business strategies.
- Understanding of sales, marketing, customer acquisition, and revenue generation.
- Strong Excel/Google Sheets and data analysis skills.
- Excellent communication, organizational, and project management skills.
- Ability to work independently, identify opportunities, and take ownership of results.
Preferred Experience: Google Analytics, Google Merchant Center, SEO, CRM systems, B2B sales, large SKU/product catalogs, marketplace management, or experience in the outdoor power equipment, automotive, or parts industry.
Key Performance Indicators
- Overall company revenue growth
- Growth across targeted sales channels
- Amazon sales and profitability
- Customer acquisition
- New customer and market development
- Digital advertising ROI/ROAS
- Sales conversion
- Growth of strategic product categories
- Gross margin/profitability
- New revenue opportunities identified and executed