What are the responsibilities and job description for the Student Intern position at SLB?
The Student Intern is responsible for gaining exposure to career opportunities within the oil and gas technology industry. This person discovers Schlumberger's role in the industry and the lifestyle associated with the job.
JOB TITLE: Marketing Communications Specialist
LOCATION: WEC HQ, Sugar Land, TX
REPORTS TO: External Marketing Communications Manager
PURPOSE OF JOB:
The Division MarCom Specialist creates and implements effective marketing campaigns that support their division’s business strategies. They collaborate closely with product management to ensure new products are effectively brought to market. This involves reviewing the marketing book and launch book with product champions, project engineering, and S&C to ensure the final books incorporate a marketing plan that aligns with the product or service positioning. This also includes supporting the creation of marketing materials, such as product sheets, external webpages, and Elevate 360 workspaces. The role also collaborates with the Central Marketing and Communication teams and occasionally other divisions to build integrated marketing campaigns that align with division strategic pillars and articulate value to customers.
MAIN DUTIES AND RESPONSIBILITIES:
- Learn about the oil and gas industry.
- Follow prescribed internship guidelines for each week as closely as possible. Note: While the opportunity for technically-trained professionals is large, these jobs are unique in their scope and responsibility and require a special kind of individual to succeed. The internship will enable the candidate and Schlumberger determine if these requirements are met before committing to a full time job.
JOB TITLE: Marketing Communications Specialist
LOCATION: WEC HQ, Sugar Land, TX
REPORTS TO: External Marketing Communications Manager
PURPOSE OF JOB:
The Division MarCom Specialist creates and implements effective marketing campaigns that support their division’s business strategies. They collaborate closely with product management to ensure new products are effectively brought to market. This involves reviewing the marketing book and launch book with product champions, project engineering, and S&C to ensure the final books incorporate a marketing plan that aligns with the product or service positioning. This also includes supporting the creation of marketing materials, such as product sheets, external webpages, and Elevate 360 workspaces. The role also collaborates with the Central Marketing and Communication teams and occasionally other divisions to build integrated marketing campaigns that align with division strategic pillars and articulate value to customers.
MAIN DUTIES AND RESPONSIBILITIES:
- Are brand advocates supporting the master brand
- Collaborate with product management using the marketing book and launch book to identify appropriate potential names for new products and services
- Collaborate with product management using the marketing book and launch book to create impactful product introduction plans communicating clear value propositions to customers
- Support creation of marketing collateral: product sheets, case studies, webpages, renders/images, animations, news releases, and the MyPaper process
- Create & maintain on-brand templates: i.e. Performance bulletins, BL family brochures, and LinkedIn
- Create dedicated workspaces, load and maintain collateral into Elevate 360 (sales assets managed by PCs)
- Support content for tech days and tradeshows as needed
- Collaborate with product management team on technology
- Monitor and report external advertising performance
- Strong organization skills
- Good communication skills
- Ability to manage multiple stakeholders that are senior in the organization
- Ability to facilitate large groups
- Good time management to handle multiple competing deadlines
- Technical background or marketing background
- Technical background allows faster understanding of new products and services, customer drivers, and the value of features and benefits
- Marketing background understands channels, SEO, personas, and other tactics used on the job