What are the responsibilities and job description for the Digital Marketing Specialist position at Slamdot?
Slamdot, located in the beautiful Northshore Village in Knoxville, TN, was founded in 2005 with the belief that website design and digital marketing should be straightforward and approachable. We provide small businesses with website design packages, digital marketing services, web hosting, and more. We’ve made web design and digital marketing easy and affordable, but most of all, we’ve taken the mystery and confusion out of it for the customer. No buzzwords, no unclear pricing, and no unfair contracts. Quite simply, we do digital differently, and our customers love us for it.
Why Join The Slamdot Team?
If you’re the type who desires never-ending learning opportunities, strategic problem-solving, and making a big impact for small businesses, then this position is for you.
What You Will Be Doing
- Develop strategic digital marketing plans for new & existing clients that align with their business goals.
- Build and launch Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns on platforms such as Google Ads and Bing Ads for clients.
- Create effective local, regional, and national Search Engine Optimization (SEO) campaigns for clients.
- Use Facebook Ads platform to develop effective Facebook & Instagram advertising campaigns for clients.
- Research and create strategic keyword lists and ideas for PPC and SEO campaigns.
- Work closely with a diverse set of small businesses owners from a variety of different industries.
- Monitor ongoing campaign performance and execute key campaign optimizations daily.
- Perform routine competitive research and analysis to inform client of any changes in current market environment.
- Create A/B testing opportunities from a multitude of variables to increase efficiency of client's campaigns and generate better results.
- Confidently present campaign reports to clients on a routine basis.
- Recommend landing page and website optimizations to client based on performance and findings of campaigns.
- Develop and test new strategies designed to increase lead volume, conversion rates, and lower cost-per-clicks across all of your clients.
- Use tools such as Google Analytics to find patterns and new campaign opportunities for client growth.
- Consult with client on a regular basis about digital marketing strategies.
- Stay up to date with current digital marketing industry trends, market conditions, and best practices.
What You Bring
- Well-versed in search engine marketing, including Google Ads management
- Google certified in Ads, Analytics, Display and/or Shopping is required
- Strong ability to multi-task
- Experience and knowledge of Google’s services, including Google Analytics, Google Ads Keyword Planner, and Search Console
- Excellent critical thinking, analytical, and problem-solving skills
- Strong writing ability with emphasis on creative marketing copy
- Ability and willingness to learn new tools and technologies
- Understanding of forecasting, budgeting, billing, and campaign pacing
- Recognize problems, identify causes and present solutions to issues that may arise
- Excellent customer service manners
- Excellent writing skills
- Exhibits solid communication skills (oral, written, and presentation)
- Obsessive attention to detail
EVEN BETTER!
- Experience working with WordPress
- Basic understanding of HTML, CSS, and JavaScript
- Understanding of .htaccess, robots.txt, XML Sitemaps, site speed optimization, and other technical aspects of SEO
- A solid understanding of search strategies, website mobile optimization, and other digital marketing industry trends
Why You’ll Want To Work At Slamdot
- Fun, positive and highly collaborative culture among the team
- Plenty of room for growth with continuous feedback and consistent reviews throughout the year
- Medical insurance
- Dental insurance
- Vision insurance
- Paid time off, including major holidays
- 401(k) participation available
- Relaxed dress code
- Casual work environment
- Team happy hours and outside activities
- Monthly team breakfasts and lunches
- Workstation with sit-stand desk, MacBook Pro and iPhone
- Bonus opportunities
- Parental leave
- On-the-job training, including access to role-based courses and other resources
- Company swag, including t-shirts, hoodies, and more
- Office-wide music with ability to co-DJ with your teammates
- Full, private kitchen and break room
- Espresso machine
- Free snacks
- Last, but certainly not least, adult beverages on Friday afternoons
This position will be based in Knoxville, TN.
Slamdot is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Job may require sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.