Director or Associate Director of Influencer

• Job Tag:
• Posted: August 28,2025
• Salary: $120,000
  
  

Director or Associate Director, Influence

Location: Minneapolis, MN | Open to Remote (U.S.)

Our Client, an innovative and fast-growing agency in the digital marketing space, is looking to hire a Social Media Associate Director with a focus on Influencer Strategy and Management. This is a strategic and executional leadership role ideal for a candidate with 6–12 years of influencer marketing experience—specifically within an agency setting—who is ready to step into a key position overseeing high-profile campaigns.

This role involves managing full campaign lifecycles while also contributing to broader agency initiatives and client strategy. The Associate Director will partner closely with clients, internal cross-functional teams, and junior talent to drive performance and innovation in the influencer space.

Key Responsibilities

Campaign Strategy & Execution

• Lead the day-to-day execution of influencer marketing campaigns across a variety of clients and verticals.
• Develop creative, results-driven strategies for influencer partnerships and branded content.
• Oversee the full campaign process—from strategy and influencer selection to contracting, activation, content review, and performance reporting.
• Work collaboratively with content, social media, analytics, and strategy teams to align influencer efforts with larger marketing programs.
  
  

Client Partnership & Leadership

• Serve as a primary point of contact for clients, providing strategic recommendations and insights with confidence.
• Build and maintain strong client relationships while identifying opportunities to expand influencer initiatives.
• Represent the influencer discipline in both internal and client-facing meetings, contributing to cross-functional leadership conversations.
  
  

Team Management & Process Development

• Mentor and support junior team members involved in campaign support, research, and reporting.
• Establish and continuously refine influencer marketing best practices, workflows, and operational processes.
• Stay current on trends in the creator economy, platform changes, and influencer industry innovations to ensure strategies remain relevant and competitive.
  
  

Qualifications

• 6-12 years of hands-on influencer marketing experience in an agency or comparable setting.
• Strong track record managing campaigns end-to-end, including with both macro-influencers and scaled micro-influencer activations.
• Excellent client-facing and communication skills, with proven experience presenting strategy and managing client expectations.
• In-depth knowledge of social platforms, creator trends, and influencer campaign formats across categories.
• Ability to think creatively and translate strategic ideas into actionable plans.
• Demonstrated experience in building or improving influencer marketing processes and playbooks.
• Highly proactive and comfortable managing multiple priorities in a fast-paced environment.
• Passionate about digital culture and the evolving creator landscape. The base salary range for this role is $90,000-$125,000 depending on experience.