Salesforce Marketing Cloud (SFMC) Lead

-This role will sit on-site 3x per week in Tysons, VA
 -1 phone screen, then 1 on-site interview. We may be able to consolidate that into 1 on-site interview
 -person must have hands on Salesforce Marketing Cloud development experience, this person will sometimes roll sleeves up & will be reviewing code, able to solution engineer, will have experience providing timeline estimates/workload estimates for various projects, will have experience with all facets of SFMC development, may create POCs with different LOBs, will work closely with the team of SFMC devs that will eventually report into them when they convert & will partner closely with the SFMC architect 
 -work closely with different LOBs to create/implement their respective strategies 
 -must be industry thought leader--part of this role will include guiding the practice & advising/have opinions about AI technical stacks & build vs buy AI products/platforms pros/cons
 -consulting backgrounds are ideal, or financial experience--some type of large private company experience is required. People whose primary experience is in the government contracting world typically do not translate well into this organization
 -6-7 SFMC devs will report into them 
 -role technically sits within marketing, but is an engineering role 
 -ideally has experience with implementing SFMC 

-this person will be both overseeing projects/programs for SFMC & will have developers reporting into them 
 -the biggest hard/fast requirements are SFMC development/implementation experience, ability to convert & ability to be on-site 3x a week
 
 We are seeking an experienced Salesforce Marketing Cloud (SFMC) Manager to lead our marketing automation strategy and execution. This senior-level role is critical to driving personalized, data-driven member engagement across email, mobile, and digital channels. The ideal candidate will combine deep expertise in Salesforce Marketing Cloud with strong cross-cloud integration capabilities, project management experience, and a passion for delivering meaningful member experiences. You’ll be at the forefront of evolving our marketing technology stack—connecting platforms, optimizing automation, and unlocking to leverage new capabilities such as distributed marketing cloud. This role provides design direction, architectural and platform governance oversight, deployment approvals and final quality signoff.
 
 This role requires a minimum of 10 years of overall experience (including at least 5 years of Marketing Cloud experience), strong technical and problem-solving skills, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a data-driven environment, collaborating across marketing, brand, IT, and vendor teams with a passion for enhancing member loyalty and delivering measurable marketing impact through intelligent automation.
 
 Education and Experience
 Equivalent combination of education and experience is considered.

• Bachelor’s degree in computer science, Data Science or a related field.
• Strong understanding of financial institution operations is required. 
• Proficiency in Salesforce Marketing Cloud is a must. An additional bonus if the candidate has worked with any other email marketing and marketing automation platforms such as MailChimp, HubSpot, Marketo, Eloqua, or Adobe Campaign.
• Minimum of 5 years of experience in marketing technology roles, with at least 4 years of hands-on Salesforce Marketing Cloud experience as the application / solution architect for SFMC platform.
• Strong expertise in Marketing Cloud administration, including platform setup, configuration, and business unit management. 
• Strong familiarity with other Salesforce Clouds (Sales Cloud, Financial Service Cloud, Data 360 etc.,) and experience with various integrations within the Salesforce landscape.
• Deep understanding of Salesforce Marketing Cloud architecture and capabilities, including advanced hands-on experience with AMPScript, SQL, APIs, and cross-cloud integrations.
• Demonstrated success managing multi-channel marketing initiatives and complex platform integrations within a financial services or credit union environment.
• Proven ability to manage multiple projects and cross-functional teams in a fast-paced, regulated environment.
• Strong communication and presentation skills; able to convey technical topics to non-technical stakeholders clearly and effectively.
• Experience integrating with tools such as Google Analytics, Tableau, and Snowflake.
• Salesforce certifications (e.g., Marketing Cloud Consultant, Developer) preferred.
• Experience facilitating technical design workshops and data related discussions
• Excellent communications, conflict management, and negotiation skills.

 Preferred Skills:

• Extensive knowledge of online marketing, web best practices, mobile design methodologies and development technologies and tools preferred.
• Ability to suggest innovative ideas and solutions within email, CRM and the marketing automation space to enhance overall experience for PenFed members.
• Understanding of data privacy regulations and marketing compliance standards in the financial sector.
• Experience working with Data 360, Salesforce Loyalty Cloud, Salesforce CDP, or other MarTech platforms.
• Proficiency in Python or other relevant programming languages 
• Background in Agile methodology, MarTech program leadership and marketing project management tools (e.g., Jira, Trello, Asana).

 Licenses and Certifications

• Salesforce Marketing Cloud Consultant or equivalent Certifications (preferred)
• Experience with Snowflake or other cloud data warehouses (preferred)
• Experience with data visualization tools and certifications (preferred)
• Other Salesforce certifications is a plus.

Salary : $65 - $72