Vice President of Marketing

About SkinnyDipped

Located in Seattle, SkinnyDipped was founded by a mom, her daughter, and two best friends after realizing that nothing is more important than time spent with the ones you love. Starting out of their kitchen, the four women created SkinnyDipped: thinly dipped chocolate almonds that are exceptionally good-for-you and ridiculously delicious. We are a women-led company driven by the belief that healthy snacking should make both you and your body happy.

Position Description

We’re looking for a strategic, consumer-obsessed, and results-driven VP of Marketing to lead SkinnyDipped’s marketing efforts into its next era of growth. This is a key leadership role responsible for setting the vision for the brand, guiding a high-performing team, and building an authentic, lasting relationship between our products and the people who love them.

You’ll lead the full marketing function—team, budget, strategy, and cross-functional initiatives—with a strong emphasis on inspiring and motivating teams, cultivating community, and deeply understanding our consumer’s mindset. Your ability to translate brand values into marketing strategies that resonate emotionally and culturally will be central to your success.

Key Responsibilities

• Brand Strategy & Consumer Connection:
• Define and evolve SkinnyDipped’s brand vision rooted in deep consumer insight and cultural awareness.
• Develop and execute integrated marketing strategies that balance long-term brand equity with near-term performance.
• Lead compelling 360° campaigns that spark awareness, drive affinity, and foster brand love.
• Ensure consistent, values-driven storytelling across every brand touchpoint.
• Community, Digital & Influencer Marketing
• Build a dynamic, scalable strategy for digital, social, influencer, and PR channels.
• Turn cultural trends into meaningful brand moments that resonate with our audience.
• Guide the voice and tone of SkinnyDipped’s social presence, ensuring it stays fresh, relevant, and deeply connected to our consumer.
• Champion a community-first mindset, cultivating authentic relationships that go beyond transactions.
• Team Leadership & Cross-Functional Collaboration
• Build, lead, and mentor a high-performing marketing team across brand, creative, digital, and communications.
• Foster a team culture centered on creativity, ownership, collaboration, and continuous learning.
• Partner closely with Sales, Product Innovation, and Operations to align marketing strategy with business goals.
• Marketing Operations & Business Impact
• Own the marketing budget ensuring strategic, efficient, and ROI-driven decision-making.
• Set KPIs, measure performance rigorously, and continuously optimize for effectiveness.
• Roll up your sleeves when needed—whether shaping creative, testing new ideas, or analyzing insights to improve impact.
  
  

Who You Are

• A seasoned brand leader with 10 years of marketing experience in consumer-facing industries such as beauty, lifestyle, functional wellness, or CPG—especially those that value emotional resonance, brand community, and digital storytelling.
• A natural people leader with a proven track record of building, motivating, and retaining strong teams.
• Deeply consumer-centric with a passion for building meaningful, lasting brand-consumer relationships.
• Strategic and operational: able to see the big picture while also ensuring strong execution and measurable results.
• Highly collaborative, with strong cross-functional instincts and communication skills.
• Adept at shaping and guiding marketing strategies across social, influencer, content, and PR
• Agile, proactive, and excited to drive growth in a fast-paced, entrepreneurial environment.
  
  

Compensation & Benefits

• Competitive salary
• Annual performance bonus
• Equity opportunity
• Excellent medical/dental/vision benefits
• 401(k)
• 3 weeks paid vacation 14 paid holidays
• Paid parental leave
• Paid time off to volunteer
• Additional perks like wellness & tech stipends
• Fun, entrepreneurial culture
  
  

A Bit More About Us

We’re a female-founded success story. This alone—regardless of the industry—requires true grit, mettle, and perseverance. We operate with an ethos that any idea is plausible until proven otherwise. A bold flavor combo with a totally new production method? Let’s try it. A major change to improve quality, even if it’s hard? We’ll make it happen. We lead with conviction, not hesitation. The world can be intimidating, but we stay curious, driven, and brave.

Our Mission

We craft ethical food that makes you and your body happy. We believe everyone deserves to eat the kind of nutritious, clean, delicious food we’re fortunate enough to share with our own families and friends. We work to raise up and support women and the children they care for in both our local communities and around the globe because no child should go without food or an education.