CRM & E-Commerce Coordinator

Company Description

At SKINN Cosmetics, we believe professional-grade skincare should deliver visible, transformative results. Founded by esthetician and product formulator Dimitri James, we bridge the gap between beauty and science—empowering confidence through education, authenticity, and performance-driven innovation.

Role Description

We are seeking a full-time CRM & E-Commerce Coordinator who thrives in a fast-paced, creative environment. This hybrid role combines on-site presence with work-from-home flexibility. This role sits at the intersection of marketing, e-commerce, and operations, ensuring seamless execution of campaigns, product launches, and digital initiatives across email, SMS, Shopify, and TikTok Shop. The Coordinator will oversee CRM management, streamline e-commerce operations, analyze customer data, and collaborate with cross-functional teams to enhance both customer experience and sales performance. You’ll collaborate closely with the Retention Manager, E-Commerce Director, and cross-functional partners to keep projects on track, optimize workflows, and continuously elevate the customer experience.

Key Responsibilities - CRM Coordination (Email, SMS & Copywriting)

• Coordinate end-to-end email and SMS campaigns in Klaviyo and Attentive, ensuring accurate assets, segmentation, and scheduling.
• Write and build on-brand promotional copy for email and SMS—balancing education,
• engagement, and conversion.
• Manage campaign task tracking in Monday.com and collaborate with the Retention Manager for reviews and approvals.
• Conduct thorough QA testing before all sends—verifying links, copy, images, tags, and timing.
• Support campaign performance tracking and reporting to guide ongoing improvements.

E-Commerce Coordination (Shopify & TikTok Shop)

• Build, update, and optimize Shopify product pages using marketing decks, metafields, and brand guidelines.
• Launch new bundles, collections, and promotional products across Shopify and TikTok Shop.
• Manage TikTok Shop listings, ensuring all product data, pricing, and inventory remain synced.
• Proactively identify and troubleshoot sync issues between TikTok Shop and Shopify.
• Maintain site updates including banners, homepage features, collection updates, and gift-with-purchase campaigns.
• Create and manage discount codes, sales activations, and merchandising updates.

Workflow & Cross-Functional Support

• Collaborate with design, marketing, and operations teams to ensure all deliverables stay on schedule.
• Build wireframes, briefs, and content outlines for promotional decks and sitewide campaigns.
• Maintain product consistency across Shopify, Klaviyo, and TikTok Shop.
• Leverage AI tools (e.g., ChatGPT) to improve daily workflows—drafting copy, automating QA, building templates, and organizing content calendars.
• Continuously identify opportunities to streamline internal processes using automation,
• data organization, and collaborative tools.

Qualifications

• 3 years of experience in CRM/email marketing or e-commerce coordination (beauty, skincare, or DTC strongly preferred).
• Proficiency with Shopify, Klaviyo, Attentive, Monday.com, and Google Workspace.
• Skilled copywriter and editor with experience writing promotional or campaign copy for consumer brands.
• Highly organized with exceptional attention to detail and project management skills.
• Comfortable using AI tools such as ChatGPT, Notion AI, or Jasper to drive efficiency and innovation.
• Strong communication skills and a proactive, solution-oriented mindset.
• Bonus: Experience with TikTok Shop, Rebuy, Recharge, or subscription-based platforms.

Why You'll Love Working at SKINN

• Be part of a founder-led brand redefining professional skincare for real people.
• Collaborate with a passionate, tight-knit team that values creativity, curiosity, and innovation.
• Opportunity to shape workflows and introduce new tools that make a measurable impact.
• Competitive compensation, benefits, and growth potential.

Additional Details

Role Type: Full-Time (Hybrid) - MF (work from home) & TWTh (in-office

Compensation: $35/hour

Hours: 40 hours/week (some flexibility for weekend campaigns or launches)

General Schedule: 9:00 a.m. – 5:00 p.m. (approx. ±30 minutes)

Reports To: Retention Manager