What are the responsibilities and job description for the Vice President of Influencer Marketing position at SKIMS?
Department: Brand Marketing
Location: Los Angeles HQ
Compensation: $230,000 - $250,000 / year
SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.
At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.
As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.
About the RoleWe are seeking a visionary and commercially driven VP of Influencer Marketing to lead and scale our influencer strategy globally. This is a senior leadership role for a seasoned marketing executive who understands the creator economy at its deepest level — someone who can build and inspire a high-performing team, forge transformative partnerships, and translate cultural moments into measurable business impact. You will own the influencer channel end-to-end, setting the strategic vision, defining the measurement framework, and ensuring our brand shows up authentically across every platform and audience segment.
Key Responsibilities
Strategy & Vision
- Define and own the global influencer marketing strategy, aligning it with broader brand, growth, and revenue objectives.
- Identify emerging platforms, creator trends, and audience shifts to keep the brand ahead of the cultural curve.
- Build a scalable influencer program architecture spanning awareness, consideration, and conversion across all tiers, from nano to mega influencers.
- Serve as the internal authority on the creator economy, educating and advising senior stakeholders and the C-suite.
- Lead, mentor, and grow a team of influencer marketing managers, coordinators, and agency partners.
- Foster a high-performance culture built on creativity, accountability, data-fluency, and collaboration.
- Set clear team goals, establish performance standards, and ensure consistent career development for direct reports.
- Cultivate and manage relationships with top-tier creators, talent agencies, and multi-channel networks (MCNs).
- Negotiate and close high-value influencer partnerships, ambassador programs, and long-term brand deals.
- Build a diverse and inclusive creator roster that authentically represents the brand’s audiences and values.
- Oversee the full partnership lifecycle from briefing and contracting through content approval, publishing, and reporting.
- Partner closely with Brand, Performance Marketing, Social, PR, and Product teams to integrate influencer into integrated campaigns.
- Ensure seamless execution of influencer activations across product launches, seasonal campaigns, and always-on programming.
- Collaborate with legal and compliance teams to ensure all partnerships adhere to FTC guidelines and platform policies.
- Own the influencer marketing budget, allocating spend efficiently across channels, tiers, and campaign objectives.
- Define KPIs and build robust reporting frameworks to measure reach, engagement, sentiment, EMV, and attributed revenue.
- Leverage data and consumer insights to continuously optimize creator selection, content strategy, and campaign performance.
- Present results, learnings, and strategic recommendations to executive leadership on a regular basis.
- 10 years of marketing experience, with at least 5 years focused on influencer or creator marketing at a senior level.
- Proven track record of building and scaling influencer programs that drive measurable brand and business outcomes.
- Deep knowledge of the creator economy, social platforms (Instagram, TikTok, YouTube, Pinterest, and emerging channels), and influencer tools/platforms.
- Exceptional leadership skills with experience managing and developing multi-person marketing teams.
- Strong commercial acumen with experience managing multi-million dollar budgets and negotiating complex partnership agreements.
- Data-driven mindset with fluency in performance metrics, attribution modeling, and reporting tools.
- Outstanding communicator and relationship builder — you can inspire a creator and a CFO in the same afternoon.
- Experience in a consumer brand, agency, or high-growth startup environment preferred.
In your first 12 months, you will have:
- Audited the existing influencer program and delivered a clear, prioritized strategic roadmap.
- Built or restructured a high-performing team capable of executing at scale.
- Signed a portfolio of meaningful creator partnerships that elevate brand awareness and drive revenue.
- Established a measurement framework that gives leadership clear visibility into influencer ROI.
- Become a trusted cross-functional partner and the go-to voice on creator strategy across the business.
Benefits, Culture and Perks
Benefits and Culture
- Up to 100% Company Paid Healthcare (medical, dental, vision)
- Kind Body Fertility Benefits
- 401(k) savings plan with up to 4% match
- Unlimited PTO
- Full Access to LinkedIn learning
- Employee Discounts
- Free weekly catered lunch at HQ – M/T/W/Th
- Dog-Friendly office on a Thursday and Friday
- Free Swag Giveaways
- Annual Holiday Party
- Annual Summer Party
- Invitations to pop-ups and other company events
- Complimentary daily office snacks and beverages
Salary : $230,000 - $250,000