What are the responsibilities and job description for the Director, Performance Marketing position at SKIMS?
Department: Performance Marketing
Location: Los Angeles HQ
Compensation: $155,000 - $175,000 / year
SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.
At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.
As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.
SKIMS is seeking a Director of Performance Marketing to lead the global paid media strategy across paid social, paid search, display, affiliate, audio, TV, and OOH, with a primary focus on scaling digital performance investment. This role will own budget allocation and channel strategy to maximize ROI, while building a rigorous testing and optimization framework to drive measurable growth.
Partnering closely with Creative, Merchandising, Site, and Data & Analytics teams, this leader will strengthen measurement and attribution practices, improve funnel efficiency, and deliver executive-ready insights and recommendations tied directly to business outcomes.
Key Responsibilities
- Own the global paid media strategy across paid social, paid search, display, affiliate, audio, TV, and OOH, with a primary focus on scaling digital performance investment.
- Lead budget allocation and investment strategy to maximize ROI.
- Partner with the Data and Analytics team to drive best-in-class measurement practices.
- Drive continuous channel optimization through deep platform expertise and rigorous experimentation framework.
- Partner cross-functionally with Creative, Merchandising, Site and external agencies to improve funnel efficiency, align messaging to product and brand priorities.
- Deliver executive-ready communication and forward-looking recommendations tied to business outcomes.
- 7 years of experience leading paid media strategy, planning, and buying at scale, with a proven track record of managing significant global budgets and driving measurable revenue and customer growth.
- 3 years experience managing and developing a successful, high-performing team of both direct and indirect reports.
- Deep expertise across both digital and offline paid media channels, including most of the following: paid social, search, video, programmatic, affiliate, audio, TV, and OOH
- Fluency in both marketing metrics (ROAS, CAC, LTV) and measurement methodologies (MMM, MTA, incrementality testing) that inform investment allocation within the context overall company objectives.
- Collaborative leader with strong influencing skills across both internal cross-functional and external agency/platform partners.
- Strong communication and presentation skills to translate complex data into clear insights and recommendations for senior stakeholders.
Benefits and Culture
- Up to 100% Company Paid Healthcare (medical, dental, vision)
- Kind Body Fertility Benefits
- 401(k) savings plan with up to 4% match
- Unlimited PTO
- Full Access to LinkedIn learning
- Employee Discounts
- Free weekly catered lunch at HQ – M/T/W/Th
- Dog-Friendly office on a Thursday and Friday
- Free Swag Giveaways
- Annual Holiday Party
- Annual Summer Party
- Invitations to pop-ups and other company events
- Complimentary daily office snacks and beverages
Salary : $155,000 - $175,000