What are the responsibilities and job description for the Brand Manager position at SKIMS?
Department: Brand Marketing
Location: Los Angeles HQ
Compensation: $100,000 - $115,000 / year
SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.
At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.
As we continue to scale globally, we are seeking a highly creative and culturally connected Brand Manager to support the development and execution of impactful brand campaigns, launches, partnerships, and storytelling initiatives.
Role Summary
The Brand Manager will play a key role in shaping and executing SKIMS’ brand vision across campaigns, product launches, partnerships, and seasonal storytelling. This individual must have exceptional creative taste, a strong understanding of product and consumer behavior, and the ability to translate brand strategy into culturally relevant marketing moments.
The ideal candidate is highly collaborative, detail-oriented, and creatively driven, with experience working closely with Creative, Social, PR, Talent, and Production teams. This person should feel confident on set, have a strong eye for casting and visual storytelling, and understand how to bring product to life through elevated brand execution.
Key Responsibilities
- Support the development and execution of global brand campaigns, product launches, and seasonal marketing initiatives.
- Partner cross-functionally with Creative, Social, PR, Influencer, Retail, E-Commerce, and Production teams to ensure cohesive brand storytelling.
- Assist in the creative development process including campaign concepts, mood boards, talent research, casting direction, and shoot planning.
- Assist in casting, agency outreach and admin, ensuring every casting decision reflects SKIMS' brand values and aesthetic while building and maintaining strong relationships with modeling agencies.
- Maintain a strong understanding of the SKIMS customer, product assortment, and brand positioning to ensure all marketing aligns with brand standards.
- Participate in campaign and content shoots, providing on-set support and helping ensure creative alignment and execution excellence.
- Track timelines, deliverables, approvals, and cross-functional communication across multiple projects simultaneously.
- Monitor industry trends, pop culture, fashion, beauty, and competitive landscape to identify opportunities for innovation and relevance.
- Assist with briefing internal teams and external partners on campaign objectives, messaging, and creative direction.
- Support brand partnerships, experiential moments, events, and special projects as needed.
- 4 years of experience in brand marketing, campaign management, creative marketing, or brand strategy within fashion, beauty, lifestyle, or entertainment industries.
- Strong creative eye and demonstrated taste level across casting, styling, imagery, and cultural storytelling.
- Deep understanding of fashion and product marketing with the ability to identify and communicate key product stories.
- Experience supporting or working on photo shoots, campaign productions, or content creation.
- Comfortable working on set in fast-paced, high-pressure environments.
- Excellent organizational and project management skills with strong attention to detail.
- Strong communication and relationship-building skills.
- Ability to balance strategic thinking with hands-on execution.
- Proficiency in Google Workspace, Microsoft Office, Keynote, and presentation tools.
- Passion for fashion, culture, innovation, and the SKIMS brand.
- Experience working with celebrity, influencer, or entertainment-driven campaigns.
- Background in fashion, beauty, or consumer brands with strong visual storytelling standards.
- Familiarity with creative production workflows and campaign development processes.
- Existing relationships within creative, casting, or production networks are a plus.
- Highly collaborative and team-oriented
- Strong creative intuition and cultural awareness
- Organized, proactive, and solutions-focused
- Adaptable and calm under pressure
- Strong sense of ownership and accountability
- Passionate about storytelling, product, and brand building
Benefits and Culture
- Up to 100% Company Paid Healthcare (medical, dental, vision)
- Kind Body Fertility Benefits
- 401(k) savings plan with up to 4% match
- Unlimited PTO
- Full Access to LinkedIn learning
- Employee Discounts
- Free weekly catered lunch at HQ – M/T/W/Th
- Dog-Friendly office on a Thursday and Friday
- Free Swag Giveaways
- Annual Holiday Party
- Annual Summer Party
- Invitations to pop-ups and other company events
- Complimentary daily office snacks and beverages
Salary : $100,000 - $115,000