Senior Organic Search Analyst

We are seeking a highly analytical and strategic individual to join a forward-thinking team dedicated to organic search excellence. In this high-impact role, you will bring advanced analytical expertise and strategic vision to optimize digital visibility and drive significant business outcomes. Your insights will directly inform day-to-day decisions and long-term strategy, connecting organic performance, brand reputation, and emerging search behaviors to ensure continued success in an evolving digital landscape, especially with the rise of next-generation discovery channels. You will be a trusted advisor and thought partner, empowering the team to make data-backed decisions that enhance online presence and user engagement.

**Key Responsibilities:**

* Lead and own organic search analytics measurement across various digital properties.
* Develop, refine, and quality-assure dashboards that link rankings, visibility, and traffic using analytics platforms and search console tools.
* Identify performance shifts, provide actionable recommendations, and drive continuous improvement and growth for the organic search channel.
* Collaborate cross-functionally to establish and maintain a robust organic search valuation model, connecting organic wins to tangible business value and informing prioritization within the improvement backlog.
* Manage ongoing reporting requirements, including regular operating reports and pre-funnel website traffic analysis for organic channels.
* Utilize advanced analytics platforms to uncover on-site behavior trends, enabling data-backed recommendations for organic search and content strategy in partnership with user experience teams.
* Work closely with web analytics teams to ensure accurate organic search tagging, tracking, and data integrity across all measurement platforms.
* Conduct thorough competitor and performance trend analyses, translating key insights into clear data visualizations to guide marketing decisions.
* Integrate organic search into the broader marketing strategy by partnering with paid media, media economics, and web analytics teams, aligning goals, sharing insights, and informing cross-channel planning.
* Contribute to AI-readiness initiatives, analyzing the impact of GenAI search and social signals on visibility, sentiment, conversions, and overall brand reputation.
* Perform competitive and market analyses to monitor share of voice, identify emerging search engine results page (SERP) features, and evaluate shifts in consumer search behavior.
* Explore and integrate additional data sources to enhance competitiveness and technical performance reporting.
* Conduct deep-dive analyses to advance understanding of organic search performance within traditional and GenAI search, supporting the team in designing experiments and measuring results.

**Must-Have Qualifications:**

* 5 - 7 years of experience in organic search analytics, organic growth, or digital marketing analytics, preferably in a complex, enterprise environment.
* Strong experience with Adobe Analytics or Adobe Experience Cloud.
* Solid analytics background with a passion for uncovering insights through data.
* Comprehensive knowledge of SEO principles, ranking signals, and search algorithms.
* Proficiency with web analytics and SEO tools such as Google Analytics and Google Search Console, along with other similar platforms.
* Highly motivated, detail-oriented, curious, and possessing strong technical analytical skills.
* A self-starter mindset with the ability to work independently and drive initiatives.
* Exceptional communication and presentation skills, particularly with PowerPoint, capable of translating complex data into clear, strategic narratives.

**Nice-to-Have Qualifications:**

* Experience with Power BI, SQL, or Python for extracting, transforming, and analyzing complex datasets.
* Experience in website-driven sales environments.
* Background in a data-intensive vertical such as financial services, e-commerce, or SaaS.
* Passion for testing and AI-driven innovation in the search landscape.

The target hiring compensation rate for this role is $70/hr.

Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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