Senior Manager, Content Marketing Strategy

Aquent is partnering with a forward-thinking organization at the forefront of a rapidly evolving industry, dedicated to innovation and delivering exceptional value. This company is committed to shaping the future of consumer engagement through cutting-edge strategies and impactful communication. As a Senior Manager, Content Marketing Strategy, you will step into a pivotal leadership role, spearheading content marketing efforts that define the brand's market presence and voice. This is your chance to not only craft compelling stories but also establish a unique perspective, directly influencing how the company connects with advertisers, agencies, and industry leaders. You will build and execute a differentiated content strategy from the ground up, making a tangible impact on market leadership and brand perception, and playing a crucial role in shaping the future of consumer engagement.

Key Responsibilities

• Lead the content engine for a dynamic retail media network, defining market presence and voice.
• Develop and execute a differentiated content strategy to strengthen the brand, establish a clear point of view, and drive meaningful engagement with key audiences.
• Serve as the editorial lead for owned channels, including professional networking platforms, company websites, and newsletters.
• Extend compelling storytelling through earned and paid media initiatives.
• Translate complex business priorities, consumer insights, product innovation, industry trends, and internal expertise into accessible and compelling content.
• Make complex ideas understandable and provide audiences with compelling reasons to engage.
• Set the overarching content strategy and actively create high-quality content.
• Partner closely with brand and marketing teams to create an integrated external marketing engine across content, industry moments, events, thought leadership, and earned media.
• Collaborate with internal teams and external agency partners to ensure consistent and effective brand representation.

Must-Have Qualifications

• Be authorized to work in the United States.
• Not require sponsorship of any kind for the duration of the assignment.
• Be able to work on a W-2 basis; C2C or 1099 is not permitted for this position.
• Verifiable High School Diploma or GED.
• At least 5 years of marketing experience.
• Proven experience as a strong content strategist and storyteller.
• Demonstrated understanding of the retail media landscape.
• Ability to develop a sharp point of view and translate it into attention-grabbing content.
• Experience with marketing automation platforms like Marketo.
• Proficiency in web analytics tools such as Adobe Analytics.
• Strong experience leveraging professional networking platforms like LinkedIn for content distribution and engagement.
• Ability to lead content strategy and actively create content.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.