Product Marketing Manager

**Ignite Your Impact: Drive Innovation and Market Success with a Leading Tech Innovator!**

Our client, a pioneering force in the technology sector, is partnering with Aquent to find exceptional talent dedicated to delighting customers and transforming industries. They are renowned for developing innovative products and services that simplify lives and empower businesses, constantly building the future one groundbreaking idea at a time. Join a team that thrives on pushing boundaries and making a tangible difference for millions.

Are you ready to be the crucial bridge between groundbreaking product development and widespread market success? As a key player in our client's dynamic advertising solutions team, you will wield your strategic vision and marketing prowess to ensure that innovative products not only meet customer needs but also achieve strong market adoption. This is your opportunity to directly influence product strategy, shape compelling narratives, and drive the go-to-market execution that brings cutting-edge advertising tools to life for a diverse global audience. Your work will directly impact how brands connect with customers, making a significant contribution to the growth and evolution of digital advertising.

In this impactful role, you will lead the charge in understanding market dynamics and translating customer insights into actionable product strategies. You'll craft and execute comprehensive marketing campaigns, develop powerful messaging, and collaborate across diverse teams to launch and scale advertising solutions that empower businesses worldwide.

**What You'll Do:**

* **Product Strategy & Customer Intelligence:**
* Conduct in-depth market research, customer interviews, and competitive analysis to uncover market opportunities and inform product direction.
* Collaborate closely with Product Managers to align customer research priorities with the product roadmap.
* Maintain a profound understanding of market dynamics, the competitive landscape, and evolving customer needs.
* Drive evidence-based decision-making by leveraging robust customer insights and market intelligence.
* **Go-to-Market & Marketing Execution:**
* Develop and execute year-long marketing strategies designed to boost awareness and adoption across the product portfolio.
* Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content.
* Lead the development of impactful product positioning, messaging, and strategic narratives.
* Establish and maintain definitive documentation for product positioning, messaging, availability, best practices, and FAQs.
* **Cross-functional Leadership:**
* Collaborate seamlessly with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams.
* Drive stakeholder alignment through consistent engagement and clear communication of the product vision.
* Support effective Alpha/Beta testing programs and meticulously gather post-launch customer feedback.
* Guide the prioritization and development of influential case studies and research initiatives.

**Opportunities for Growth and Impact:**
This role offers significant opportunities for leadership in shaping product marketing strategies and influencing cross-functional teams. You will be at the forefront of innovation, driving the market success of next-generation advertising solutions. Your collaborative spirit will be essential in uniting diverse stakeholders to achieve shared goals, directly contributing to the strategic direction and overall success of the client's offerings.

**Must-Have Qualifications:**
* 10 years of professional non-internship marketing experience.
* Proven experience utilizing data and metrics to drive measurable improvements.
* Demonstrated experience communicating complex results to senior leadership.
* Extensive experience building, executing, and scaling cross-functional marketing programs.
* Experience driving direction and alignment within cross-functional teams.

**Nice-to-Have Qualifications:**
* Experience working cross-functionally across marketing, product management, analytics, UX, and research.
* 6 years of product or program management, product marketing, business development, or technology experience.
* Experience in Streaming TV Tech.

**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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