What are the responsibilities and job description for the Paid Media Specialist [209777] position at Skill?
EXCITING NEWLY CREATED PAID MEDIA SPECIALIST OPPORTUNITY
We’re partnering with a dynamic, entrepreneurial home warranty company that has grown significantly since its founding five years ago. This is a rare opportunity to step into a high-visibility paid media role where you will be tasked with building a multi-million-dollar Google Ads campaign from nearly the ground up.
This role is ideal for a strong hands-on marketing professional who enjoys conceptualizing and scaling metric-driven Google campaigns with a heavy focus on lead generation. It’s a strong fit for someone from the client or agency side who has built Google campaigns across insurance, mortgage, lending, warranty, or other aligned verticals.
What You’ll Do
We’re partnering with a dynamic, entrepreneurial home warranty company that has grown significantly since its founding five years ago. This is a rare opportunity to step into a high-visibility paid media role where you will be tasked with building a multi-million-dollar Google Ads campaign from nearly the ground up.
This role is ideal for a strong hands-on marketing professional who enjoys conceptualizing and scaling metric-driven Google campaigns with a heavy focus on lead generation. It’s a strong fit for someone from the client or agency side who has built Google campaigns across insurance, mortgage, lending, warranty, or other aligned verticals.
What You’ll Do
- Architect, launch, and build a multi-million-dollar Google Ads campaign from the ground up, owning strategy, structure, and day-to-day execution
- Drive lead generation performance through disciplined bid strategy, keyword refinement, audience targeting, and continuous A/B testing
- Optimize landing page experiences and conversion paths to maximize campaign ROI
- Monitor campaign analytics, produce performance reports, and deliver actionable insights to leadership
- Expand the paid media footprint into additional channels (paid social, programmatic, etc.) once Google Ads performance is established
- Stay current on Google Ads innovations — including AI Max, Performance Max, and conversion optimization best practices — and apply them proactively
- Proven, hands-on experience building and scaling Google Ads campaigns in insurance, mortgage, lending, warranty, or adjacent verticals
- Deep familiarity with Google Ads best practices: bid strategy, keyword management, match types, negative lists, Quality Score optimization, and A/B testing
- Strong working knowledge of AI-powered Google Ads features (AI Max, Performance Max, Smart Bidding) and conversion optimization techniques
- Experience with landing page best practices and ability to collaborate with design/dev teams to improve conversion rates
- Analytical mindset with proficiency in Google Analytics, Google Tag Manager, and campaign reporting tools
- Ability to balance strategic thinking with hands-on execution in a lean, fast-moving environment
- Clear, confident communicator who can translate campaign performance into business-level insights for executive stakeholders
- Stability and longevity — an established, family-owned organization with deep roots and strong leadership
- Opportunity to own and shape a high-profile paid media function with the CMO and gain full executive visibility
- Potential for Hybrid work environment: 3 days onsite / 2 days remote