Marketing Program Manager

Aquent is proud to partner with a leading global e-commerce platform that is revolutionizing how businesses connect with consumers and expanding opportunities for sellers worldwide. This visionary client is at the forefront of digital commerce, dedicated to fostering a vibrant ecosystem where strategic innovation meets vast market reach. Joining this team offers an unparalleled opportunity to actively shape the future of online retail, empowering businesses, and delighting customers on a massive scale.

Are you a visionary marketing leader with a passion for driving monumental growth? Imagine stepping into a pivotal role where your strategic prowess directly fuels the expansion of a massive e-commerce ecosystem. In this dynamic position, you will be the strategic engine, orchestrating high-impact initiatives that bridge the worlds of B2B seller acquisition and broad consumer engagement. This is your chance to unlock unprecedented growth opportunities, not just within established markets but also by forging paths into new territories. You will navigate complex stakeholder landscapes, translate ambitious business goals into high-converting campaigns, and make a tangible impact on the success of countless businesses and millions of consumers. Your work will be highly visible, challenging, and incredibly rewarding, demanding both sharp strategic thinking and a relentless bias for action.

Key Responsibilities and Impact

• Develop and execute comprehensive marketing strategies across existing markets while actively identifying and sourcing scalable channels for expansion into new regions.
• Forge strong partnerships across internal business units to identify and capitalize on co-marketing opportunities, effectively bridging B2B seller positioning with compelling consumer engagement.
• Champion the adoption of refined brand positioning and guidelines, ensuring consistent and cohesive messaging across diverse partner teams and stakeholder groups.
• Direct concurrent marketing launches with precision, establishing clear timelines and proactively escalating any bottlenecks to maintain critical momentum.
• Design and deliver integrated, full-funnel campaigns that drive seller acquisition, foster engagement, and ensure consumer pull-through across a wide array of channels including digital, owned, content, social, email, site, and experiential.
• Oversee content strategy and social presence, ensuring alignment with overarching business goals and driving continuous brand presence.
• Define critical campaign KPIs, rigorously evaluate competitive dynamics, and lead Quarterly Business Reviews (QBRs) to transform performance data into actionable strategic shifts.

Must-Have Qualifications

• 3-5 years of hands-on growth marketing, campaign management, or integrated marketing experience, with proven expertise spanning both B2B and B2C audiences.
• Demonstrated ability to operate as a strategic driver first and an organized executor second, bringing clarity to ambiguous situations and synthesizing input from diverse stakeholders.
• A strong bias for action, a high sense of urgency, and the confidence to advocate for necessary resources, navigate constructive feedback, and make decisive calls in fast-paced environments.
• Experience working with distributed markets and adeptly navigating resource allocation for emerging or non-footprint regions.
• Solid analytical skills, with extensive experience measuring full-funnel campaign effectiveness, defining key performance indicators (KPIs), and optimizing seller acquisition costs and return on ad spend (ROAS).
• Superior written and verbal presentation skills, with comfort and experience presenting to senior leadership and aligning cross-functional teams around high-profile goals.