Campaign Manager, Ad Ops

Our data, media and tech consultancy client is looking for a Campaign Manager, Ad Operations to join the team for a 3 month temporary position! The Campaign Manager, Ad Operations is responsible for the technical execution, trafficking, and management of complex digital media campaigns within ad serving platforms. This role requires a high level of technical expertise in ad serving, tag management, and troubleshooting to ensure seamless delivery and accurate measurement across all omnichannel digital media platforms (programmatic, social, search, etc).

- Must have hands on CM360 experience - 2 to 3 years, able to jump in and be hands on right away - able to build and manage campaigns
- Client facing, able to help clients, be strategic when necessary, hold their own on client calls

Location: Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

Responsibilities:

Trafficking & Technical Setup:

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.

Execution & Quality Assurance:

• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.

Data, Reporting & Insights:

• Analyze and report on cross-channel performance, leveraging CM360's attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.

Client & Team Engagement:

• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Experience:

• 3 years of proven experience in Ad Operations, specifically focused on ad serving and trafficking.
• Mastery of Google Campaign Manager 360 (CM360) is required; experience with Display & Video 360 (DV360) and Search Ads 360 (SA360) is highly preferred. Amazon experience is a plus.
• Experience working in Google Tag Manager (GTM), HTML5, JavaScript, and troubleshooting tag-related issues.
• Expert-level ability to interpret complex delivery metrics and attribution data to solve technical discrepancies.
• Strong project management skills with the ability to translate technical AdOps concepts into clear strategies for clients and stakeholders.

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