Business Systems Analyst - Digital Analytics & MarTech

Step into a pivotal role with a leading financial services firm that is actively shaping the future of digital finance! This is an unparalleled opportunity to contribute to a multi-year digital transformation, directly influencing the modernization of public web ecosystems, content platforms, and client experiences. Your work will have a tangible impact on how millions interact with essential financial services, driving innovation and enhancing user journeys by ensuring accurate performance measurement and clear, actionable insights.

We are seeking a highly motivated professional to serve as a critical bridge, connecting business stakeholders, marketing teams, technology partners, analytics teams, and platform owners. In this impactful position, you will be instrumental in driving the definition and delivery of business and system requirements for digital analytics, encompassing tagging, data, measurement, reporting, and tracking. You will be key to ensuring the infrastructure, processes, and governance needed for accurate performance measurement and reporting are defined, documented, prioritized, and implemented as part of strategic digital initiatives.

What You'll Do

• Partner with business stakeholders, site owners, product teams, architects, developers, analytics SMEs, and platform owners to define, document, and manage business and system requirements.
• Translate business objectives, measurement needs, and reporting requirements into actionable epics, features, user stories, and acceptance criteria.
• Facilitate requirements-gathering workshops and working sessions across multiple disciplines.
• Identify dependencies, risks, assumptions, gaps, and impacts across workstreams.
• Maintain requirements traceability from business objectives through implementation and reporting.
• Lead the documentation and coordination of analytics, tagging, tracking, measurement, and data-layer requirements across digital initiatives.
• Partner with Analytics, MarTech, Tealium, Adobe Analytics, development teams, and other stakeholders to define tracking strategies and implementation requirements.
• Create and maintain tagging specifications, tracking matrices, data dictionaries, measurement plans, and governance documentation.
• Ensure business goals, conversion metrics, client journeys, and reporting needs are accurately represented in technical requirements.
• Validate that tracking requirements are incorporated into development plans, testing activities, and production-readiness reviews.
• Help establish scalable processes for performance measurement, reporting, governance, and end-to-end traceability.
• Work closely with Delivery Leads, Product Managers, Technical Project Managers, Scrum teams, and Engineering partners throughout the development lifecycle.
• Support backlog refinement, prioritization, sprint planning, and requirements clarification.
• Collaborate with QA and UAT teams to ensure requirements are testable and measurable.
• Assist with defect triage, issue resolution, and change-management activities.
• Support release readiness and implementation planning.
• Serve as a liaison among Marketing, Content, Product, Technology, Analytics, Compliance, and other subject-matter experts.
• Facilitate discussions that align business objectives, technical feasibility, and measurement requirements.
• Communicate project status, requirement changes, risks, dependencies, and recommendations to leadership and delivery teams.

Must-Have Qualifications

• 5 years of Business Systems Analysis, Product Analysis, Digital Product Delivery, or related experience.
• Demonstrated experience writing:
  • Business requirements documents
  • Functional requirements
  • Epics, features, and user stories
  • Acceptance criteria
  • Process flows
  • Data requirements
  • Use cases
• Experience supporting Agile and/or SAFe delivery environments.
• Strong analytical and problem-solving capabilities.
• Excellent facilitation and stakeholder management skills.
• Ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Strong verbal, written, and presentation communication skills.
• Experience supporting website, digital marketing, CMS, or customer experience platforms.
• Experience with tagging and measurement technologies such as:
  • Adobe Analytics
  • Tealium
  • Google Analytics
  • Data Layer frameworks
  • Tag Management Systems
  • Client-side and Server-side approaches
• Knowledge of digital performance measurement, attribution, conversion tracking, and reporting.
• Experience partnering with developers, architects, QA teams, and analytics teams on implementation initiatives.
• Familiarity with content platforms, metadata, taxonomy, governance, and digital asset management concepts.
• Experience with:
  • Jira
  • Azure DevOps
  • Confluence
  • Miro
  • Figma
  • Excel
• Understanding of API integrations, data flows, and system interactions.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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