General Manager of SkiEssentials Retail in Stowe (Formally Pinnacle Ski & Sports)

At SkiEssentials Stowe, we are more than a gear shop - we are a cornerstone of the outdoor community in Stowe. With a deep passion for adventure and a drive to educate and serve, we aim to inspire and equip everyone who walks through our doors.

The General Manager at SkiEssentials Stowe plays a critical role in leading the store's daily operations, seasonal transitions, and strategic direction. This individual will manage and develop a high-performing team, enhance our strong customer-first culture, and ensure financial performance aligns with business goals.

The ideal candidate is passionate about the outdoors, thrives in a dynamic retail environment, and is excited to build lasting relationships within our community.

Store Leadership

• Lead by example, setting the tone for professionalism, service, and excellence.
• Serve as the face of the Stowe Store- lead with integrity, approachability, and a collaborative spirit.
• Hire, train, and nurture a skilled, passionate team across sales, service, and support roles.
• Champion our mission, vision, and values across all staff touchpoints.
• Maintain open and productive communication with company leadership and cross-store peers.
• Schedule and conduct regular team check-ins and performance evaluations.

Operations

• Ensure smooth, efficient daily operations and adherence to all store processes.
• Oversee cash handling, open/close procedures, and staff scheduling.
• Support and execute major store projects including seasonal changeovers and facility needs.
• Collaborate with the buying team and floor leads on layout changes and inventory planning.
• Ensure all product receiving, transfers, markdowns, and merchandising are executed accurately.
• Maintain a clean, welcoming, and brand-aligned store environment.

Customer Experience & Sales

• Deliver a best-in-class customer experience across all touchpoints.
• Empower staff with tools and training to engage authentically and expertly with guests.
• Resolve customer issues with fairness, professionalism, and tact.
• Work with floor leads to ensure strong sales conversion, high service standards, and clear storytelling through merchandising.

Financial Success

• Monitor store KPIs and work with ownership/accounting on budget, payroll, and profitability goals.
• Identify opportunities for increased performance through product mix, merchandising, and staffing.
• Partner with merchandisers and department leads to ensure financial success across categories.

Marketing & Community Engagement

• Collaborate with the Brick and Mortar Marketing Coordinator to ensure alignment on messaging, promotions, and events across all retail locations
• Review and approve monthly marketing plans presented by the Marketing Coordinator; provide feedback and strategic direction to ensure consistency with brand identity and store goals
• Ensure marketing efforts support store-level priorities, including promotional calendars, key sales initiatives, merchandising, and overall customer experience
• Facilitate communication between Store Managers, Buyers, and the Marketing Coordinator to streamline planning and execution of in-store promotions and events
• Provide oversight and input on local advertising spend, ensuring proposals fit within budget and support store goals
• Support the Marketing Coordinator in leading community engagement and brand presence at local events, ensuring alignment with store values and customer expectations

Qualifications

• 3-5 years of experience in retail management, preferably in outdoor, bike, ski, or specialty retail.
• Proven leadership skills with ability to motivate, mentor, and manage performance.
• Deep understanding of ski, snowboard, and/or bike products and culture.
• Strong customer service philosophy and hands-on retail mentality.
• Excellent communication, problem-solving, and time management skills.
• Willingness to work weekends, holidays, and embrace the seasonal nature of the business.

Job Type: Full-time

Benefits:

• 401(k) matching
• Employee discount
• Health insurance
• Paid time off

Schedule:

• Holidays
• Weekends as needed

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Pay: $65,000.00 - $75,000.00 per year