What are the responsibilities and job description for the Social Media Specialist position at Skechers?
Who We Are
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
About The Role
We are seeking a creative, detail-oriented, and proactive Social Media Specialist to support the growth of our online presence and help bring our brand to life across social and influencer-driven content. In this role, you’ll work closely with the Social Media and Influencer Marketing teams on content creation, creator initiatives, and creative development – all while staying deeply immersed in social trends and emerging formats. This position is ideal for someone passionate about social storytelling, creator culture, and digital trends who thrives in a collaborative, fast-paced environment.
What You'll Do
Influencer & Creator Support
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
About The Role
We are seeking a creative, detail-oriented, and proactive Social Media Specialist to support the growth of our online presence and help bring our brand to life across social and influencer-driven content. In this role, you’ll work closely with the Social Media and Influencer Marketing teams on content creation, creator initiatives, and creative development – all while staying deeply immersed in social trends and emerging formats. This position is ideal for someone passionate about social storytelling, creator culture, and digital trends who thrives in a collaborative, fast-paced environment.
What You'll Do
Influencer & Creator Support
- Assist the Influencer Marketing team is coordinating influencer initiatives, including asset gathering, content QA, and campaign organization.
- Support creative development for influencer content by bringing trend-informed ideas, reference inspiration, and new content concepts to the team.
- Help shape creative briefs for influencers and creators, ensuring clarity, originality, and alignment with brand direction.
- Source, review, and organize user-generated content (UGC) for potential social use.
- Work closely with the Social Media Manager & Advertising Content Manager to support content production – brainstorming concepts, assisting with shoots, and helping prepare assets.
- Collaborate with the creative team to ensure content meets brand standards, campaign goals, and platform best practices.
- Bring platform-native ideas and trend insights to brainstorms, contributing to a steady flow of fresh, relevant content.
- Work closely with Retail, Digital, Production, and Advertising teams to support integrated social and influencer campaigns.
- Serve as a flexible team player who can jump in to support broader social initiatives, projects, and brand moments as needed.
- Monitor social platforms, flag relevant community interactions, and respond or escalate as appropriate to help strengthen brand relationships.
- Stay informed on platform trends, youth culture, fashion, and digital storytelling to ensure content remains current and compelling.
- Regularly bring new ideas, emerging content styles, and trend insights to the team.
- Assist in maintaining the social media content calendar to ensure posts align with campaign timelines, seasonal moments, and brand messaging.
- Track basic performance metrics and assist with compiling reports to support data-informed content planning.
- Assist in copywriting needs across social posts, influencer content, or campaign-related materials.
- Provide hands-on support for packaging, shipping, and preparing materials for influencer mailers.
- Jump in on miscellaneous tasks as needed, supporting operational, creative, or logistical needs across teams.
- Fulfill other requests as needed by the influencer Marketing and Social Media teams, ensuring flexibility and responsiveness to time-sensitive or last-minute needs.
- Strong writing, communication, and organization skills with a keen eye for detail.
- Basic knowledge of social scheduling and analytical tools.
- Ability to work collaboratively with multiple teams and stakeholders.
- Availability for occasional weekend or special event support.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- 1-3 years of experience in social media coordination, influencer marketing, or digital content creation.
- Familiarity with Instagram, TikTok, and major social platforms.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
Salary : $72,000 - $80,000
