Lifecycle Marketing Specialist

WHO WE ARE:

Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.

ABOUT THE ROLE:

Skechers is seeking a Lifecycle Marketing Specialist to support the execution and optimization of our automated and triggered email programs that drive customer engagement, conversion, and retention. In this role, you will ensure customers receive relevant, timely, and personalized communications across key lifecycle stages — from welcome and cart abandonment to loyalty and reactivation campaigns.

This is an ideal opportunity for a detail-oriented marketing professional who thrives in a fast-paced environment and is passionate about creating best-in-class email experiences.

This position is based in Manhattan Beach, CA and requires a hybrid work schedule.

WHAT YOU'LL DO:

Lifecycle Execution & Operations

• Execute and maintain automated lifecycle journeys (e.g., Welcome, Abandonment, Post-Purchase, Loyalty, Winback).
• Update journey content, copy, images, timing, and business rules under direction from the Senior CRM Manager.
• Build and update emails in Salesforce Marketing Cloud Content Builder, ensuring correct modules, links, and images.
• Schedule and QA daily email sends, verifying correct audiences, timing, and approvals before deployment.
• Prepare assets, copy decks, and creative briefs for development teams to implement enhancements or new journeys.
• Maintain detailed documentation of journey logic, modules, and version control.

A/B Testing Support

• Collaborate with the Senior CRM Manager to plan and document A/B testing roadmaps across lifecycle programs.
• Set up and QA test variations in partnership with Creative and Development teams (copy, timing, layout, segmentation, etc.).
• Monitor live tests, ensure correct targeting, and compile post-launch results.
• Analyze findings, identify performance drivers, and maintain a centralized testing log with insights and learnings.

Creative & Asset Coordination

• Partner with the Creative Admin to ensure timely delivery of creative assets for lifecycle programs.
• QA all creative elements for business and content accuracy (copy accuracy, link integrity, correct images/modules).
• Track creative dependencies and ensure all lifecycle send components are delivered on schedule.

Cross-Functional Support

• Support the Senior CRM Manager in preparing Jira tickets with detailed inputs (copy, screenshots, journey logic, testing notes).
• Communicate updates and deliverables across Creative, Development, and Production Support teams.
• Participate in project check-ins and sprint meetings to represent lifecycle program needs.

Journey Monitoring & Issue Tracking

• Conduct weekly health checks on live lifecycle journeys to ensure accuracy and uptime.
• Monitor and escalate customer experience issues (incorrect messaging, timing gaps) to Production Support.
• Track bugs or broken logic for resolution while maintaining journey QA documentation.

Reporting & Insights Support

• Generate weekly and monthly performance insights for lifecycle programs, including engagement metrics (open rate, CTR), conversion, and unsubscribe trends.
• Compile A/B test results and performance recaps to support campaign optimization.
• Partner with Analytics and Senior CRM Manager to surface key learnings and improvement opportunities.
• Maintain ongoing reports and dashboards that track lifecycle program health and incremental performance.

WHAT YOU'LL BRING:

• Experience with Salesforce Marketing Cloud (SFMC) or similar email service platforms.
• Understanding of lifecycle marketing, customer journeys, and A/B testing principles.
• Strong organizational and project coordination skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Clear communication skills and proactive problem-solving approach.
• Excellent attention to detail, particularly around content accuracy, testing setup, and logic validation.
• Familiarity with basic SQL or HTML/CSS for email.
• Marketing Cloud certifications preferred.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2 years of experience in CRM, lifecycle marketing, or related fields
• Experience in eCommerce or digital environment preferred.
• Must be able to work hybrid schedule from our Manhattan Beach, CA office.