Director of Digital Marketing

Description

The Director of Digital is responsible for developing and executing the organization's digital strategy to drive growth, lead generation, brand awareness, improve customer experiences, and strengthen online engagement. This role leads digital initiatives across websites, mobile platforms, digital marketing channels, analytics, e-commerce, content, and emerging technologies. The Director of Digital manages cross-functional teams and third-party partners/contractors to deliver measurable business results through innovative digital solutions, within budget and timeline.

This is a hybrid role, mainly remote, with a preferred location of South Carolina.

Key Responsibilities

Digital Strategy & Leadership

• Develop and implement a comprehensive digital strategy aligned with overarching business goals.
• Identify opportunities to improve digital customer experiences and increase engagement.
• Lead digital transformation initiatives and adoption of new technologies around AI and AISEO.
• Establish digital roadmaps, priorities, budgets, and performance goals.
• Advise senior leadership on digital trends, opportunities, and risks.

Website & Digital Experience Management

• Oversee website strategy, UX/UI improvements, content management, and optimization.
• Partner with technology teams to improve site performance, accessibility, security, and functionality.
• Manage digital platforms, integrations, and customer-facing technologies.
• Drive conversion optimization and user experience improvements.

Digital Marketing & Growth

• Lead digital marketing strategies across AISEO, SEM, email marketing, social media, paid media, and content marketing.
• Develop campaigns that increase brand awareness, customer acquisition, and retention.
• Monitor digital performance metrics and optimize campaigns based on insights.
• Ensure consistent brand messaging across all three brands.

Analytics & Performance Management

• Establish KPIs and reporting frameworks to measure digital success.
• Use analytics tools to identify customer behaviors, trends, and opportunities.
• Translate data insights into actionable business recommendations.
• Provide executive-level reporting on digital performance.

Team & Vendor Management

• Collaborate with high-performing external digital teams.
• Manage relationships with agencies, technology vendors, and strategic partners.
• Oversee digital project timelines, resources, and budgets.
• Foster collaboration among marketing, IT, sales, operations, and product teams.

Requirements

• Bachelor's degree in marketing, Business, Communications, Technology, or related field.
• 8 years of experience in digital marketing, digital transformation, e-commerce, product, or related areas.
• Proven experience leading digital strategy and large-scale digital initiatives.
• Strong understanding of digital platforms, analytics, CRM, CMS, SEO, and marketing automation.
• Experience managing teams, budgets, and external partners.
• Strong project management and executive communication skills.