What are the responsibilities and job description for the Senior Director, Demand Generation position at Sitecore?
About Us:
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized but predictive and dynamic.
Our foundation is our diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction.
Learn more at Sitecore.com
About The Role
We are looking for a strategic, data-driven, and hands-on Senior Director of Demand Generation to lead our global campaigns and acquisition marketing efforts. This person will be responsible for driving new pipeline, accelerating existing pipeline, and optimizing the marketing funnel across integrated programs. The ideal candidate has deep experience in scaling demand generation programs for B2B technology companies, strong alignment with sales, and a proven ability to lead high-performing teams.
What You’ll Do
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
How We Hire
At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
Bethany Parthun
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized but predictive and dynamic.
Our foundation is our diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction.
Learn more at Sitecore.com
About The Role
We are looking for a strategic, data-driven, and hands-on Senior Director of Demand Generation to lead our global campaigns and acquisition marketing efforts. This person will be responsible for driving new pipeline, accelerating existing pipeline, and optimizing the marketing funnel across integrated programs. The ideal candidate has deep experience in scaling demand generation programs for B2B technology companies, strong alignment with sales, and a proven ability to lead high-performing teams.
What You’ll Do
- Own the global demand generation strategy across integrated campaigns, ABM, digital programs, and marketing analytics to drive measurable pipeline and revenue growth.
- Lead and grow a multi-functional team, with a focus on campaign strategy and execution, funnel optimization, and analytics.
- Partner with sales, SDR, and marketing operations teams to optimize lead quality, improve conversion rates, and accelerate pipeline through the funnel.
- Drive marketing-sourced and marketing-influenced pipeline through a combination of acquisition and acceleration programs.
- Partner with the digital experience team on execution of global paid media and digital experience delivery to generate and convert demand at scale.
- Develop a planning and measurement cadence to align marketing investments with business objectives and optimize budget impact.
- Champion marketing performance measurement through advanced analytics, attribution modeling, and reporting.
- Collaborate with field, content, brand, and events teams to ensure campaign consistency and relevance across channels.
- Continuously test, iterate, and improve lead generation and conversion strategies based on data and insights.
- 10 years of experience in B2B demand generation, with at least 3 years in a senior leadership role.
- Experience partnering with sales teams to build alignment and optimize the handoff and follow-up of leads.
- Strong analytical mindset with hands-on experience using attribution, performance dashboards, and ROI analysis to guide strategy.
- Excellent communication and collaboration skills; able to influence at all levels of the organization.
- Deep understanding of full-funnel marketing strategies, digital marketing, and campaign orchestration.
- Demonstrated ability to lead cross-functional teams, manage agency relationships, and scale global programs.
- Proven success driving pipeline growth and marketing-sourced revenue at scale.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
How We Hire
At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
Bethany Parthun
