What are the responsibilities and job description for the Digital Marketing and Web Analyst position at Sisel International, LLC?
POSITION PURPOSE AND SCOPE:
We are seeking a hands-on Digital Marketing & Web Analyst who will play a key role in maintaining and optimizing our digital presence across multiple platforms. This position requires strong HTML and CSS skills to directly update and manage content in Exigo, our e-commerce platform, as well as in WordPress and mobile app environments.
The ideal candidate will have a solid understanding of website performance, user experience, SEO, and analytics — and will think strategically about how content, navigation, and functionality impact both customers and the business. They will also bring a business analyst mindset, helping to document and refine web processes, content flows, and system improvements.
This is a unique role — part digital marketing analyst, part web content manager, part business analyst — with a focus on getting things done hands-on in Exigo and related systems.
Essential Responsibilities:
Education and Experience:
Skills and Requirements:
Other Skills:
We are seeking a hands-on Digital Marketing & Web Analyst who will play a key role in maintaining and optimizing our digital presence across multiple platforms. This position requires strong HTML and CSS skills to directly update and manage content in Exigo, our e-commerce platform, as well as in WordPress and mobile app environments.
The ideal candidate will have a solid understanding of website performance, user experience, SEO, and analytics — and will think strategically about how content, navigation, and functionality impact both customers and the business. They will also bring a business analyst mindset, helping to document and refine web processes, content flows, and system improvements.
This is a unique role — part digital marketing analyst, part web content manager, part business analyst — with a focus on getting things done hands-on in Exigo and related systems.
- Directly manage and update website content, landing pages, product pages, assets, and categories in Exigo and WordPress, as well as within our mobile app content system.
- Utilize HTML and CSS to create and style web content; ensure consistent user experience and branding across digital touchpoints.
- Monitor and analyze website performance, SEO effectiveness, user behavior (via Google Analytics, Hotjar, and other tools); identify opportunities for UX and conversion improvements.
- Assist in developing and documenting requirements for new digital features, dashboards, and reporting capabilities — especially for our future back office redesign.
- Support translation management and localization of digital content for global markets.
- Contribute to the design and management of site-based tools such as AI chatbots and other customer engagement features.
- Help create business process documentation and flow diagrams related to digital marketing projects.
- Collaborate with internal teams (Marketing, IT, Design) to ensure content and functionality align with business needs and technical feasibility.
- Manage website-related QA — test updates and new features to ensure proper implementation.
- Support marketing leadership with periodic reporting, insights, and recommendations to improve website and app performance.
- Support vendor interactions as needed (project scoping, testing coordination), with primary vendor relationships managed by the Digital Marketing Manager.
- 1–3 years experience in digital marketing, web content, or web analytics roles.
- Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field.
- Strong HTML and CSS skills required; familiarity with JavaScript a plus but not required.
- Prior experience working with Exigo is strongly preferred — or a demonstrated ability to learn proprietary platforms quickly.
- Familiarity with SEO, Google Analytics, Hotjar, and WordPress.
- Understanding of e-commerce content flows and best practices.
- Prior experience managing or assisting with translation/localization processes is helpful.
- Strong attention to detail and organizational skills — ability to manage content across multiple systems.
- Analytical mindset with ability to interpret data and turn insights into actionable recommendations.
- Excellent verbal and written communication skills.
- Business analysis thinking — able to map user journeys, process flows, and system impacts.
- Eagerness to learn and adopt new tools (AI chatbots, analytics platforms, SQL, Exigo modules).
- Ability to collaborate across departments and work both strategically and tactically.
Other Skills:
- Self-motivated, proactive, able to manage multiple priorities in a fast-paced environment.
- Flexible and adaptable — willing to tackle both technical and process-oriented challenges.
- Creative problem-solver with an interest in user experience and digital marketing best practices.