What are the responsibilities and job description for the Director, Campaigns - Marketing Operations position at SiriusXM?
Who We Are
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S.
SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How You’ll Make An Impact
We are seeking an experienced Director, Campaigns - Marketing Operations to help lead the strategy, execution, and evolution of our marketing operations function during a pivotal period of growth and transformation. This role sits at the intersection of data, technology, and customer-facing marketing, and is critical to enabling campaigns that drive conversion and revenue across all lines of business.
As the Director, Marketing Operations, you will bring deep expertise in marketing data, systems, and campaign execution, helping us to unlock new and expanded ways to leverage data to power highly relevant, measurable customer-facing campaigns, You will lead a team responsible for translating business needs into scalable operational solutions, partnering closely with internal stakeholders to gather, define, and document business requirements that directly inform campaign strategy and execution.
What You’ll Do
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
R-2026-02-27
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S.
SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How You’ll Make An Impact
We are seeking an experienced Director, Campaigns - Marketing Operations to help lead the strategy, execution, and evolution of our marketing operations function during a pivotal period of growth and transformation. This role sits at the intersection of data, technology, and customer-facing marketing, and is critical to enabling campaigns that drive conversion and revenue across all lines of business.
As the Director, Marketing Operations, you will bring deep expertise in marketing data, systems, and campaign execution, helping us to unlock new and expanded ways to leverage data to power highly relevant, measurable customer-facing campaigns, You will lead a team responsible for translating business needs into scalable operational solutions, partnering closely with internal stakeholders to gather, define, and document business requirements that directly inform campaign strategy and execution.
What You’ll Do
- Provide strategic leadership for Marketing Operations, translating business and revenue objectives into scalable campaign frameworks and operational standards.
- Serve as a trusted partner to Marketing leaders, guiding campaign structure, audience strategy, and measurement to drive engagement, conversion, and revenue.
- Establish and govern Quality Assurance and campaign standards that protect data integrity, customer experience, and execution quality at enterprise scale.
- Lead the use of data to expand and optimize segmentation capabilities to enable more targeted, personalized, and effective campaigns.
- Guide campaign and audience sizing strategies to support planning, prioritization, and performance forecasting.
- Oversee campaign performance monitoring and issue resolution through operational frameworks and automation.
- Own campaign logic, documentation, and operational continuity for both the legacy environment and new systems.
- Drive the successful migration to a new Customer Data Platform (CDP) and Email Platform (ESP) by setting direction, aligning cross-functional teams, and ensuring campaigns scale with accuracy and confidence.
- Leadership & Team Development
- Lead, coach, and develop high-performing teams to foster career growth and professional development.
- Provide constructive feedback, conduct performance reviews, and guide team members in setting and achieving goals.
- Build and maintain an inclusive, collaborative team culture that encourages innovation and accountability.
- 10 years experience with data platforms (Teradata, APRIMO, Unica, etc.) and a minimum 5 years experience in the Salesforce ecosystem, preferable with Marketing Cloud and Data Cloud.
- 5 years of people leadership, with a track record of building, coaching, and scaling high-performing teams.
- Bachelor's degree or equivalent in Business, Statistics, Mathematics, Engineering or related field.
- Advanced understanding of and experience with Database Marketing, Database Architecture, and SQL.
- Advanced knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Access).
- Strong written and verbal communication skills, with the ability to influence, align, and collaborate effectively with stakeholders at all levels.
- Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
- Must have legal right to work in the U.S.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
R-2026-02-27
Salary : $160,000 - $180,000