What are the responsibilities and job description for the Senior Manager, Paid Media position at Sinclair Inc.?
We are seeking a data-driven and detail-oriented Paid Media Manager to implement and optimize paid advertising campaigns primarily across social, audio, and YouTube platforms. This person will ensure campaigns are set up for success, optimized for performance, and tracked rigorously to hit various KPIs. The role requires close collaboration with our Sales, Content, and Creative teams to align on strategy, messaging, and performance goals.
Key Responsibilities
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About The Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $90,000 to $120,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
Key Responsibilities
- Plan and Execute Paid Media Campaigns
- Build, launch, and manage paid media campaigns across Meta, LinkedIn, YouTube, TikTok, X, programmatic audio, and other emerging channels.
- Ensure accurate targeting, budgeting, and delivery settings to meet business objectives.
- Optimize Campaigns for Performance
- Monitor campaign performance daily, adjusting bids, targeting, and creative placements as needed.
- Ensure campaigns are pacing correctly to deliver impressions, conversions, or other defined KPIs.
- Track and Report Campaign Results
- Implement proper tracking and measurement strategies, including pixel/tag management.
- Provide detailed performance reports, highlighting insights, trends, and actionable recommendations.
- Identify opportunities for testing and improving campaign ROI.
- Collaborate with Cross-Functional Teams
- Work with the Creative team to ensure ad assets meet platform specs and are optimized for performance.
- Partner with Sales to align paid media strategies align with client goals and revenue targets.
- Communicate campaign progress, results, and optimization opportunities across departments.
- 5 years of experience managing paid media campaigns (agency or in-house).
- Strong understanding of paid media platforms (Meta Ads Manager, Google Ads/YouTube, LinkedIn Campaign Manager, programmatic DSPs).
- Proven track record of meeting or exceeding performance goals.
- Comfortable interpreting data and making optimization decisions quickly.
- Experience with analytics tools (Google Analytics, platform dashboards, etc.) and pixel/tag management.
- Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
- Excellent communication skills for working cross-functionally with Sales, Content, Creative, and other stakeholders.
- Experience with programmatic audio platforms (Spotify, Pandora, or similar).
- Familiarity with marketing automation platforms and CRM systems.
- Certification(s) in Google Ads, Meta Blueprint, and/or LinkedIn Marketing.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About The Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $90,000 to $120,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
Salary : $90,000 - $120,000