What are the responsibilities and job description for the Senior Content Creator position at Sinclair Inc.?
We’re a fast-moving, idea-sparking, deadline-crushing content team embedded inside one of the most dynamic media companies in the country. As part of the Agile Content Creation Engagement Team (ACCET), you’ll lead the creation of branded, promotional, and social-first content that connects brands to audiences in meaningful ways.
This role goes beyond production — it’s about owning creative execution for clients while serving as the local ACCET content lead for the station. You’ll work directly with internal stakeholders and external clients to concept, produce, and deliver high-impact creative that runs across broadcast, digital, and social platforms.
Our mission? Bring bold ideas to life across every screen. Whether you’re producing branded campaigns for advertisers, promotional creative for station initiatives, or community-focused storytelling, your work won’t just fill airtime — it will represent ACCET at the market level and drive real results for clients.
WHAT YOU’LL DO:
As a senior content creator, you’ll concept, write, shoot, and edit content that stops thumbs, turns heads, and moves audiences to action. You’ll serve as a creative partner to clients, translating their goals into compelling visual stories while acting as the primary ACCET representative at the station.
You’ll collaborate with sales teams, marketers, and clients to deliver strategic storytelling that balances emotion, brand objectives, and performance — all while maintaining ACCET creative standards.
YOUR DAILY PLAYLIST:
In a crowded content landscape, brands need more than noise — they need connection. This role plays a key part in helping advertisers and partners tell stories that resonate locally while maintaining the creative excellence of ACCET across the network. You won’t just create content — you’ll help shape how brands show up in the community.
What skills do you need to be successful in our role?
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About The Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
This role goes beyond production — it’s about owning creative execution for clients while serving as the local ACCET content lead for the station. You’ll work directly with internal stakeholders and external clients to concept, produce, and deliver high-impact creative that runs across broadcast, digital, and social platforms.
Our mission? Bring bold ideas to life across every screen. Whether you’re producing branded campaigns for advertisers, promotional creative for station initiatives, or community-focused storytelling, your work won’t just fill airtime — it will represent ACCET at the market level and drive real results for clients.
WHAT YOU’LL DO:
As a senior content creator, you’ll concept, write, shoot, and edit content that stops thumbs, turns heads, and moves audiences to action. You’ll serve as a creative partner to clients, translating their goals into compelling visual stories while acting as the primary ACCET representative at the station.
You’ll collaborate with sales teams, marketers, and clients to deliver strategic storytelling that balances emotion, brand objectives, and performance — all while maintaining ACCET creative standards.
YOUR DAILY PLAYLIST:
- Create high-quality, scroll-stopping content for client campaigns across TV, social, web, and streaming platforms
- Lead creative execution for branded content, commercials, promotional spots, and social-first video
- Serve as the station-level creative lead for ACCET, working closely with internal teams and external clients
- Write scripts, shoot footage, and edit projects ranging from quick-turn social content to longer-form branded pieces
- Collaborate directly with clients to develop concepts, manage expectations, and deliver polished creative solutions
- Manage asset distribution across the network and track deliverables through Adobe Workfront
- A passion for visual storytelling with a client-focused, marketing-driven mindset
- Strong camera, lighting, and production skills that elevate brand storytelling
- Advanced proficiency in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator
- Confidence working directly with clients and internal stakeholders as a creative lead
- The ability to run a solo shoot or collaborate seamlessly as part of a team
- A portfolio that demonstrates strong branded content, commercial, or promotional work
In a crowded content landscape, brands need more than noise — they need connection. This role plays a key part in helping advertisers and partners tell stories that resonate locally while maintaining the creative excellence of ACCET across the network. You won’t just create content — you’ll help shape how brands show up in the community.
What skills do you need to be successful in our role?
- Extensive video shooting experience with broadcast and DSLR cameras
- Scripting of both short and long form spots
- Ability to write, shoot and edit content that tells a compelling story
- A strong understanding of fundamental design, sense of color, typography and composition
- Non-linear editing experience using Adobe Premiere Pro, After Effects, Photoshop, and Illustrator
- Advanced knowledge of the post-production process, including media management and encoding video to various formats
- Ability to maintain a variety of projects and work with varying production styles while employing strong communication skills
- Advanced knowledge of High-definition (HD) cameras and videography, motion graphics and creative lighting techniques
- Strong interpersonal skills to navigate internal and external employee and client relationships
- Must maintain a valid driver’s license and good driving record
- Ability to routinely lift, carry and move equipment in excess of 40 lbs.
- A college degree is preferred
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About The Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.