Demo

Digital Content Producer

Sinclair Inc.
Birmingham, AL Full Time
POSTED ON 12/5/2025
AVAILABLE BEFORE 1/23/2026
WBMA in Birmingham, Alabama has an immediate opening for a creative Digital Content Producer! The candidate should have experience writing and producing news content for the web and social media.

In this role you will be responsible for day-to-day digital news content, working closely with the news managers and Digital Executive Producer to make sure all digital platforms are up-to-date, accurate and compelling.

We want someone with a competitive spirit. Candidate must have excellent writing skills and news judgment. The ideal candidate must possess strong digital analytics skills to help guide story placement on respective digital platforms. The Digital News Producer must identify and post engaging, timely, and relevant content; monitor competitive social practices, and work in line with the station's overall content strategy. This individual must be willing to teach on-air reporters to help them improve their digital skills.

The ideal candidate will have:

  • Solid news judgment and the ability to write fast, accurate and mistake-free copy
  • Bachelor's degree in a related field preferred
  • Must be able to work in a fast-paced and deadline-driven environment
  • Strong leadership and communication skills
  • The ability to execute news strategies and goals in daily newscasts
  • Flexibility and on-the-spot problem solving abilities are a must

Experience:

  • Must have some previous news producing experience at a commercial TV station, although the right entry-level candidate may be considered
  • A Journalism degree is preferred

EEO AND INCLUSIVITY:

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About The Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

Salary.com Estimation for Digital Content Producer in Birmingham, AL
$55,514 to $72,754
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