What are the responsibilities and job description for the News Content Manager position at Sinclair Broadcast Group?
WCIV has an immediate opening for an News Content Manager to oversee news content for overall fairness, balance and accuracy. The ideal candidate will assist in producing daily newscasts and oversee production of newscasts, digital content, and special programming. You will work closely with producers and reporters on daily selection and coverage. As a newsroom leader, the expectation is that the News Content Manager will lead by example.
Key Responsibilities:
Content Strategy & Planning
- Develop and implement cohesive content strategies for both broadcast and digital news platforms.
- Maintain and manage a multi-platform editorial calendar to ensure timely, consistent, and impactful content delivery.
- Collaborate with news director, producers, and digital editors to align coverage priorities across platforms.
Content Creation & Oversight
- Oversee the production of engaging, high-quality content including TV scripts, web articles, social media posts, video clips, and multimedia features.
- Supervise real-time updates during breaking news across digital and broadcast channels, ensuring speed without compromising accuracy.
Digital & Social Media Management
• Lead the station's digital-first initiatives and adapt traditional news content for web, mobile, and social platforms.
• Manage and grow social media presence (e.g., Facebook, X/Twitter, Instagram, TikTok), using platform-specific strategies to drive engagement and community building.
Performance Monitoring & Optimization
- Analyze audience engagement and performance metrics using tools like Google Analytics and social media insights.
- Apply data to optimize content strategies, boost visibility, and improve conversion and retention.
Team Leadership & Collaboration
- Mentor and guide overnight and early morning content producers, writers, and digital staff to meet journalistic standards and audience expectations.
- Filling in as broadcast or digital producer during staff absences and vacancies.
- Collaborate with cross-functional teams including reporters, on-air talent, videographers, and marketing teams to create cohesive storytelling experiences.
Compliance & Standards
- Ensure all content adheres to journalistic ethics, FCC regulations, and legal requirements.
- Maintain a consistent brand voice and tone across all media channels, upholding accessibility and editorial guidelines.
Key Skills & Qualifications:
- Newsroom Experience: Proven experience in both broadcast news production and digital content management, ideally within a fast-paced newsroom environment.
- Strategic Thinking: Ability to craft and execute multi-platform content strategies aligned with brand and audience goals.
- Strong Editorial Judgment: Solid understanding of journalistic standards, ethical reporting, and content curation.
- Technical Proficiency: Hands-on experience with CMS platforms, digital publishing tools, video editing software, and analytics tools like Google Analytics.
- Social Media Expertise: In-depth knowledge of major social platforms and current digital engagement trends.
- Leadership & Communication: Strong team leadership, interpersonal communication, and cross-departmental collaboration skills.
- Project Management: Excellent organizational skills to manage multiple projects and shifting priorities.
- Creativity & Adaptability: Ability to think creatively and act swiftly in high-pressure situations, especially during breaking news.
Preferred Experience:
- 3 years of experience in a newsroom setting with responsibilities in producing both TV and digital content.
- Experience in local, national, or regional news environments preferred. Familiarity with SEO best practices, live-streaming tools, and multimedia storytelling techniques.