What are the responsibilities and job description for the Director, Graphic Design (Direct-to-Consumer) position at Sinclair Broadcast Group?
Tennis Channel is seeking a Director of Graphic Design to lead the visual identity and creative execution of its direct-to-consumer (DTC) streaming platform. Our direct-to-consumer (DTC) streaming service provides fans with live matches, original programming, highlights, and on-demand content. We're passionate about connecting tennis enthusiasts with the sport they love through innovative technology and high-quality storytelling.
This strategic role will drive the design of static and dynamic elements for daily app publishing, email campaigns, and landing pages, ensuring a cohesive, engaging experience across iOS, Android, smart TVs, and web platforms. The ideal candidate will blend artistic excellence with technical precision to elevate user engagement, brand consistency, and conversion rates for Tennis Channel's streaming service.
Key Responsibilities
- Creative Leadership & Strategy Define and maintain the visual identity of Tennis Channel
- 's DTC platform, aligning with Tennis Channel brand guidelines and marketing objectives.
- Design and oversee production of high-quality, platform-optimized graphics for daily publishing (e.g., match highlights, event promotions, editorial content).
- Guide marketing agency visual design work to align campaign visuals with broader brand initiatives and product look and feel.
- App & Platform Design
- Oversee the creation of static graphics for app interfaces (e.g., homepages, content tiles, navigation elements) across iOS, Android, smart TVs (Roku, Apple TV, Fire TV), and web.
- Ensure designs are responsive, accessible, and tailored to platform-specific user behaviors (e.g., TV vs. mobile).
- Email & Landing Page Optimization
- Design visually compelling email templates and landing pages that drive subscriber acquisition, retention, and engagement.
- Collaborate with CRM and marketing teams to A/B test designs for maximum conversion (e.g., promotional offers, event announcements).
- Cross-Functional Collaboration Partner with product, engineering, and content teams to integrate design assets seamlessly into the app
- 's UI/UX.
- Work with marketing teams on cross-departmental promotional initiatives (e.g.Tennis.com, tournament activations, affiliate partnerships, etc.).
- Innovation & Process Improvement
- Stay ahead of design trends in streaming platforms and implement cutting-edge visual storytelling techniques.
- Streamline workflows for rapid asset delivery (e.g., real-time updates during live tournaments).
Qualifications
Bachelor's degree in graphic design, visual arts, or related field; master- 's degree or portfolio demonstrating equivalent expertise preferred.
- 8 years in graphic design, with 3 years in a leadership role (DTC, streaming, or digital media experience is a plus)
- Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and prototyping tools
- Expertise in designing for multiple platforms (mobile, TV, web) and email clients
- Familiarity with UI/UX best practices and accessibility standards (WCAG)
- Strong leadership, project management, and stakeholder communication skills
Preferred Skills
- Background in sports, entertainment, or streaming platforms , with an understanding of live event-driven design needs
- Experience with motion graphics (After Effects, Lottie) for enhancing static assets
- Knowledge of Tennis Channel's content ecosystem (e.g., live matches, documentaries, FAST channels)
Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About PickleballTV
Pickleballtv (PBTV) is the 24-hour television home of America's fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000 hours of live matches from the game's top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.
About Tennis Channel
Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, ROAR, and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net .
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
The base salary compensation range for this role is $100,000 to $120,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
#tennis
Salary : $100,000 - $120,000
