Demo

Digital/Desk Content Creator

Sinclair Broadcast Group and Careers
San Antonio, TX Full Time
POSTED ON 1/13/2026
AVAILABLE BEFORE 3/12/2026
KABB/WOAI is looking for a Digital/Desk Content Producer who can juggle and prioritize multiple tasks in a fast-paced 'digital now' newsroom. A strong command of impactful writing, combined with a creative eye to find and develop engaging content for our digital and broadcast platforms are a must. We are looking for a journalist driven by accuracy and innovation to join a team focused on compelling, metrics-based storytelling.
The candidate will write/edit stories for station website and app along with overseeing the flow of news stories and information coming into the newsroom.

Responsibilities:

  • Craft engaging social posts that connect with and build audience
  • Assemble compelling video content for digital platforms
  • Work with Digital Lead and other content creators to craft and implement multi-platform coverage of news/weather/sports
  • Help implement new technologies and techniques to better reach audience where they are
  • Seek out and share newsworthy content.
  • Reach out to primary sources to generate/confirm story information.
  • Assign and track news crews
  • Identify and develop daily content
  • Monitor and post to digital platforms
  • Write and post content to station website and social media sites
  • Compelling and accurate writing
  • Listen to scanners and react to breaking news, make beat checks, monitor web sites and social media, react to developing news
  • Develop and maintain contacts and sources to enterprise story ideas
  • Listen for and respond to breaking news
  • Assisting in the efficient operations of the assignment desk

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net .

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.


About Us: Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team: The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Salary.com Estimation for Digital/Desk Content Creator in San Antonio, TX
$61,889 to $76,907
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