What are the responsibilities and job description for the Senior Manager, PR position at Sincere Corporation?
Sincere is looking for a Senior Manager, PR to build and elevate the profile of our family of brands – Punchbowl, Lovebird, Timehop, and Memento – as well as Sincere. You’ll have the opportunity to define our public relations strategy, position our products, secure meaningful earned media, amplify our narrative across top-tier outlets, and bring creative ideas to life across events, influencers, partnerships, thought leadership, and timely cultural moments.
We’re looking for a smart, passionate, and results-driven PR leader with a background in consumer brands. This role reports to the Chief Brand Officer and is a hands-on opportunity for someone who enjoys owning the entire PR function from strategy through execution.
In this role, you will:
- Shape and lead the public relations strategy that elevates our brands, drives awareness, and fuels conversation
- Secure high-impact media coverage, grow our share of voice, and strengthen our reputation in the market
- Turn cultural trends, product launches, seasonal moments, consumer behavior, and company milestones into timely PR opportunities
- Cultivate strong relationships with journalists, editors, influencers, and creators across the industry
- Serve as the primary point of contact for inbound media inquiries and influencer activations
- Develop press releases, messaging, talking points, media pitches, and other press materials
- Monitor media coverage, industry trends, and competitor activity
- Partner with executives to build their thought leadership through speaking engagements, awards, and media opportunities
- Collaborate with Marketing, Social, Content, and Product teams to ensure our storytelling is clear, consistent, and on-brand
You have:
- 8 years experience in public relations and earned media for well-known consumer brands (agency or in-house)
- A track record of turning products, company milestones, cultural trends, and consumer insights into meaningful media coverage
- A proven playbook for how to craft & execute a PR strategy that drives results
- A creative mindset with a knack for finding compelling stories where others don’t
- A relentless approach to pitching, follow-up, and finding a fresh angle when the first one doesn’t land
- The confidence to say what’s working, what’s not, and what should change
- The ability to operate independently in a fast-moving environment
- Exceptional writing skills with a talent for crafting compelling brand stories
- Extreme attention to detail
- Impeccable communication, organizational, and relationship-building skills
Do you want to work at a growing company that invests in its team more than the average employer? Sincere is a family of brands with heart. The Company is home to Punchbowl®, Lovebird®, Timehop®, and Memento®, and builds technology that brings you closer and helps show you care to the people who matter the most. With Sincere Foundation, we support organizations that address basic needs, and envision a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. We provide a fun, casual, and innovative environment where hard work is recognized and rewarded.
What We Offer:
- 100% Health, Dental & Vision coverage
- 401K Plan with Profit Share
- Annual bonus potential
- Health & Wellness stipends
- Paid time off plus 12 paid holidays & Summer Fridays
- Paid parental leave
- Childcare benefits (dependent care FSA)
- Flexible, hybrid work environment
- In-person, all-expenses-paid Team Summits (2X a year)
The base salary range for this role is $110,000 – $130,000. Actual salary may vary based on skills and experience.
Salary : $110,000 - $130,000