Director of Sales

SUMMARY:
A minimum two years hotel sales experience is required. The ideal candidate must possess 
business travel experience within a national brand, a positive attitude, strong prospecting
skills, strong networking skills, ability to work with National Sales and effectively communicate
in both written and verbal forms to team, customer and IMM corporate. The ability to
understand the STR report, marketing plans and budgets, create a team environment and 
effectively position hotel within the comp set to lead in all areas of the STR. The Director of
Sales is a team player that epitomizes professionalism and communicates effectively with all 
hotel departments. 
ESSENTIAL DUTIES AND RESPONSIBILITIES:
 Establish client base of organizations, associations, social groups, and corporate
businesses through direct outside and inside sales efforts. 
 Develop and maintain market awareness to ensure ability to predict revenue
opportunities and set proactive strategies. 
 Operate the sales department within established sales expense budget. 
 Responsible for meeting and exceeding sales goals as established by Area/Regional 
Director of Sales & Marketing and/or General Manager. 
 Initiate and follow-up on leads. 
 Offer creative thinking with social media and room night packages to grow customer
loyalty and experiences. 
 Achieve and grow yearly topline revenues. 
 Achieve and grow local account and global account partnerships. 
 Seek out new business. 
 Shift market share business from comp set hotels. 
 Create accurate contracts. 
 Communicate needs directly to hotel operations team to ensure guest satisfaction. 
 Develop market mix of business and recognize top producers 
 Grow and develop group business 
 Conduct weekly sales meetings according to SINA Hospitality Management standards. 
 Conduct a professional, thorough site inspection of the hotel with clients, exhibiting
key features and benefits of the property. 
 Coordinate and prepare annual marketing plan. 

 Assist the General Manager with the preparation of the annual hotel budget. 
 Follow company policies and procedures and effectively communicate them to
subordinates. 
 May be asked to operate a motor vehicle in the course of running errands for the
hotel. 
 Perform other duties as required. 
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each duty 
satisfactorily. The requirements listed below are representative of the knowledge, skill,
and/or ability required. Reasonable accommodations may be made to enable individuals 
with disabilities to perform the job functions. 
Required knowledge, skills and abilities include, but are not limited to:
 Hotel experience/prefer hotel sales experience 
 Proactive personality and work style. 
 Self-starter and strong team member. 
 Leadership skills. 
 Experience selling major franchise brand of hotels, i.e., Hilton, Marriott, IHG, Hyatt a 
plus. 
 Excellent oral and written communication skills. 
 Excellent organization skills. 
 Proficient in Microsoft Outlook, Microsoft Word and other computer programs. 
SPECIAL REQUIREMENTS:
 Have a valid U.S. Drivers License 
 Have zero DWI/DUI incidents on driving record for the past three years. 
 Have zero “major infractions” on driving record for the past three years. 
 Will be required to provide evidence of personal auto insurance meeting the state
minimum limits or limits of at least $25,000 per person/$50,000 per accident.

Salary : $55,000 - $65,000