Social Media Manager

Company Description

SimplyFun is seeking a creative and driven Social Media Manager to build and engage our online communities through thoughtful, organic content. This role is ideal for someone who has successfully grown social media accounts for a small business and understands how to foster authentic connections, increase engagement, and expand brand awareness through meaningful storytelling and community building. The ideal candidate combines strategic thinking with creativity and has a strong understanding of Facebook and Instagram best practices. They are passionate about creating content that resonates with audiences, inspires interaction, and helps build a loyal and engaged community.

Role Description

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, TikTok, and Pinterest to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand identity and marketing objectives.
• Manage social media scheduling using tools like Buffer to ensure consistent posting and timely responses to audience interactions.
• Monitor   brand mentions, industry trends, and competitor activity; use insights to refine campaigns.
• Utilize SEO content and keyword research provided by SimplyFun partner to integrate into and optimize posts and other social content.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance; prepare reports with actionable insights.
• Coordinate branding efforts across social platforms to ensure consistency in voice, style, and messaging.
• Support e-commerce initiatives by creating engaging promotional content, and visual assets that ultimately drive conversion.

Engage in relationship management by interacting with followers, influencers, partners, and stakeholders to foster community growth.

Qualifications

• Demonstrated success managing and growing Facebook and Instagram accounts organically, with a strong understanding of Meta platform algorithms and best practices.
• Proficiency in graphic design tools such as Canva, Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating visually appealing content.
• Skilled in video editing software to produce engaging multimedia content for diverse channels.
• Strong knowledge of SEO principles including use for on-page optimization, and web analytics.
• Experience with tools to monitor brand reputation and industry trends effectively.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Excellent proofreading skills ensuring all content is accurate, clear, and aligned with branding and product standards.
• Competence in using social media management tools like Buffer for scheduling and analytics reporting.

What Success Looks Like:

• Increased follower growth and engagement on Facebook and Instagram.
• Strong and consistent social brand presence across platforms.
• Meaningful interactions with customers and community members.
• Growth driven primarily through high-quality content and authentic community building.
• Measurable increases in reach, shares, saves, and audience engagement.