Director of Marketing

Sushi by Bou is seeking a visionary, results-driven marketing leader to join our growing team. This role will oversee strategic marketing initiatives across digital, experiential, and traditional channels. You’ll play a key role in driving brand awareness, customer engagement, sales growth, and supporting new venue openings across the country. As we expand nationally, you’ll help shape our presence in new and existing markets, working closely with hotel partners and internal teams. This is a unique opportunity to lead with creativity—from brand partnerships and collaborations to bold activations that push boundaries, all while helping shape the future of a growing national brand.

Responsibilities

Marketing Administration & Department Oversight

• Manage departmental marketing budgets and expense tracking
• Liaise with accounting to oversee vendor management, invoicing, and payments
• Maintain and oversee the master marketing calendar across all brands and locations
• Administer marketing project management systems and workflows
• Identify, coordinate, and oversee brand collaborations, partnerships, and promotional initiatives

Creative Department Management

• Oversee organization and management of all brand assets
• Develop presentations and marketing materials for new projects and venue launches
• Provide creative direction for digital advertising, printed collateral, and brand campaigns
• Manage print production, including merchandise and branded materials
• Recruit and oversee freelance photographers, videographers, and creative contractors
• Manage company-wide signature branding via WiseStamp
• Oversee design, production, and installation of venue signage

New Location Marketing & Openings

• Manage pre-opening marketing timelines and execution schedules for new venues
• Coordinate hotel partner integration and launch marketing efforts
• Oversee production of opening collateral and branded materials
• Lead public relations strategy for openings, including media outreach and curated guest lists
• Coordinate with paid media teams on opening campaigns across digital platforms
• Partner with influencer teams to execute creator and VIP opening strategies
• Manage on-site marketing activations and grand opening events

Local Store Marketing

• Manage hotel partner marketing relationships and collaborative initiatives
• Oversee local concierge outreach, community partnerships, and neighborhood engagement strategies

Public Relations Strategy

• Manage relationships with PR agencies and external communications partners
• Coordinate media pitching efforts aligned with the brand calendar and promotional initiatives
• Lead ongoing outreach for industry awards, trade publications, and brand growth opportunities
• Support PR strategy and media execution for new venue openings

Paid Media

• Manage paid media budgets and allocation strategies
• Oversee digital marketing strategy across Google, Meta, TikTok, and other advertising platforms
• Monitor campaign reporting, performance metrics, and optimization opportunities in partnership with media buying teams

Loyalty Program/CRM

• Lead strategy and execution for the Bou Crew Rewards program, with a focus on driving guest acquisition, engagement, retention, and lifetime value
• Manage the email, SMS, and push notification content calendar to support promotional campaigns, increase guest frequency and spend, and strengthen customer retention
• Develop and execute loyalty-driven initiatives including targeted promotions, surprise-and-delight moments, personalized guest journeys, and retention campaigns

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (preferred)
• Proven track record of managing a marketing department, preferably in a remote environment
• Minimum 5 years of experience in multi-unit restaurant marketing or a similar industry
• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of digital marketing principles and best practices (SEO, SEM, social media
• marketing, email marketing)
• Excellent creative vision and the ability to translate ideas into compelling marketing materials
• Experience with content management systems (CMS) and social media scheduling tools
• Strong project management and organizational skills
• Excellent communication, interpersonal, and negotiation skills
• Ability to work independently and as part of a team in a fast-paced environment

Compensation

• $95k salary dependent on experience