What are the responsibilities and job description for the Marketing Manager position at Simbex?
About Simbex:
Simbex is a premier, dynamic product development and commercialization firm specializing in health and medical technologies. We partner with innovators to bring impactful solutions to market, combining deep technical expertise with strategic business insight.
Position Overview:
We are seeking a versatile and data-driven Marketing Manager to lead Simbex’ marketing efforts and generate and execute marketing initiatives that support business development, enhance brand visibility, and drive client engagement. The marketing manager will ensure that all marketing deliverables are executed efficiently and on schedule, maintaining high-quality standards and accountability across all tasks This role is ideal for a strategic thinker who enjoys rolling up their sleeves in digital marketing, campaign development, trade show program management and website management who is able to leverage AI tools when appropriate to streamline activities. The role will work in collaboration with members of the executive team and business development team to develop compelling marketing materials and engage more potential clients.
Key Responsibilities:
- Takes a leadership role in guiding the marketing activities of Simbex and leads regular marketing focused meetings.
- Lead cross-functional collaboration, aligning stakeholders and directing efforts to ensure cohesive execution and successful and timely implementation and outcomes.
- Supports planning and promotion of Simbex’s presence at industry events, including booth design, promotional material development, event participation and post-event follow-up.
- Develops and manages content calendars, campaigns, and engagement strategies across platforms (LinkedIn, Instagram, etc.).
- Creates and implements newsletters and regular email campaigns
- Plans, launches, and analyzes integrated marketing campaigns to support product launches, thought leadership, exhibiting at trade shows / conferences and lead generation
- Collaborates with the commercialization and engineering teams to create marketing collateral, presentations, and outreach strategies that align with client acquisition goals.
- Leads website redesign and launch, ensuring alignment with brand identity, user experience best practices, and SEO/AI (GEO) optimization.
- Tracks campaign performance, website traffic, and social media engagement using analytics tools. Translate insights into actionable improvements.
- Develops compelling content including blog posts, newsletters, case studies, and video scripts that reflect Simbex’s voice and mission. Coordinates SME content creation and review.
- Uphold and enforce brand standards across all client facing materials and touchpoints ensuring materials are completed to high standards of quality and professionalism.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field preferred
- 5 years of experience in marketing, preferably in B2B, medical device or and healthtech sectors. Ideal experience in a product design and development consulting firm.
- Proficiency in digital marketing tools and Microsoft Suite. Experience with HubSpot and WordPress desired (e.g., Google Analytics, MS Word, MS PowerPoint, MS Excel, Adobe Creative Suite)
- Strong writing, editing, and storytelling skills
- Experience managing website projects and working with developers/designers
- Comfort with ambiguity and ability to work independently and collaboratively in a fast-paced environment
- Video editing experience is a plus
- Experience setting up, promoting and executing engaging webinars
- Ability to setup and manage a marketing budget is ideal
- Comfortable in client-facing marketing roles, leading discussions and representing brand and campaign strategy in office or event situations
Work Location & Schedule:
This position offers flexibility to work on-site in Lebanon, NH or in a hybrid capacity. Part-time arrangements will be considered for the right candidate.
Salary : $85,000 - $100,000