Silver Dollar City Resort - Marketing Manager (Exempt)

Silver Dollar City is ushering in a new era of Ozarks hospitality with its first-ever landmark resort, a stunning six-story, craftsman-style, 262-room retreat which overlooks sweeping, untouched vistas of the Ozark Mountains and Table Rock Lake. Thoughtfully designed to blur the lines between nature, craft, and comfort, Silver Dollar City Resort offers guests direct, priority access to the park and nearby attractions and serves as a focal point of a major multi-million-dollar investment redefining the Branson experience. From the theme park and White Water to Showboat cruises and the region’s most beloved adventures, the resort is the best way to experience it all.

Joining the Silver Dollar City Resort team is contributing to a legacy of service. Rooted in the Herschend family’s decades-long commitment to heartfelt hospitality, inspiring storytelling, and the preservation of regional craft, Herschend Family Entertainment has grown from a single cave tour in the 1950s into the world’s largest family-owned theme park, attractions, and hospitality company. If you’re passionate about creating meaningful, memory-making experiences and want to play a foundational role in shaping how thousands of families discover the Ozarks for generations to come, this is a rare opportunity to help build something extraordinary with a mission-driven team that truly cares.

Position Description:

The Silver Dollar City Resort Marketing Manager is the primary marketing leader for the Silver Dollar City Resort, responsible for translating hospitality strategy into integrated marketing plans that drive awareness, bookings, occupancy, revenue, and guest engagement.

This role partners across the Resort operations, destination marketing, and agency teams to lead pre-opening and ongoing marketing efforts. The ideal candidate is a strategic, hands-on marketer who blends storytelling with performance, and ensures every guest touchpoint reflects the Silver Dollar City Resort brand and Herschend’s Heartspitality® culture.

Summary of Essential Functions & Responsibilities

• Translate hospitality strategy into integrated marketing plans that drive resort demand, occupancy, and revenue growth.
• Serve as the primary marketing lead for the resort across internal teams.
• Identify and activate opportunities across the Silver Dollar City destination to grow resort visitation and bookings.
• Lead pre-opening and ongoing campaigns across digital, email, web, social, paid media, PR, and promotions.
• Partner with brand, content, digital, CRM, PR, design, sales, and revenue teams to create seamless guest journeys.
• Support leisure, group, wedding, and event business through targeted marketing and integrated campaigns.
• Align messaging and execution with PR, paid media, and agency partners to ensure consistency and impact.
• Support resort openings, seasonal activations, special events, and signature guest experiences.
• Manage website, email, landing pages, and digital content to ensure accuracy, consistency, and optimization.
• Oversee marketing collateral, signage, and guest-facing materials in alignment with brand standards.
• Manage marketing budgets and pre-opening expenses with accountability for performance and ROI.
• Track, analyze, and report performance metrics including occupancy contribution, engagement, conversion, and campaign ROI.
• Translate performance data and market insights into clear recommendations for leadership.
• Maintain strong partnerships with internal teams, PSC, tourism partners, and community stakeholders.
• Represent the resort at industry events, tourism functions, media opportunities, and business development engagements.
• Ensure all marketing reflects the Silver Dollar City Resort brand promise and Heartspitality® culture.

Management reserves the right to change and/or add to these duties at any time.

Qualifications

• 4 years of marketing experience in hospitality, tourism, attractions, or destination marketing
• Experience with hotel/resort openings or major integrated campaigns preferred
• Strong background in digital marketing, content, PR, social, and email marketing
• Proven ability to manage cross-functional teams and agency partners
• Strong project management skills in fast-paced environments
• Analytical mindset with ability to turn data into actionable insight
• Strong communicator and relationship builder
• Creative thinker with a passion for storytelling and guest experience
• Ability to work independently while collaborating across teams
• Flexibility to work evenings, weekends, holidays, and events as needed

Physical Requirements

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Stand: Indoor and outdoor. Uneven terrain, inclines, tile, wood, carpet, asphalt and concrete.
• Walk: Up/down steps, uneven and sloped surfaces, including to and from assigned employee parking and employees assigned work areas.
• Sit
• Lift and/or move: Up to 40 lbs.
• Climb: Ascend and descend indoor and outdoor stairs, uneven and sloped surfaces [
• See: Near/far, peripheral vision and color vision.
• Repetitive Motion: Stoop, bend, kneel, reach and twist.
• Use fingers and hands to handle or feel and reach with hands and arms. Must have manual dexterity necessary to complete all job duties.
• Speak and hear clearly.
• Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles, as well as the ability to enter and exit vehicles multiple times daily.
• Able to obtain a Missouri State driver’s Class E license and auto insurance.

Benefits Offered

• Free Admission- Free admission to Silver Dollar City Attractions and discounted admissions to Herschend Enterprises’ attractions and resorts across the US for you and your dependents.
• Exclusive Admission Discounts- Complimentary tickets & discounts on season passes for loved ones.
• Food & Merchandise Discounts- Discounts on dining, drinks and merchandise across Silver Dollar City Attractions.
• 401(k) & Profit Sharing- The Profit Sharing and 401(k) Retirement Plan is available to hosts after they have been with the Company for 3 months (Monthly Plan Entry Dates).
• Health Insurance- Affordable health plan options (co-pay, HSA, FSA) available to all full-time seasonal and year-round employees.
• Mary's Well House- Employee health center provides employees with basic office visits, x-rays and lab work for co-pay, whether insured or not.
• Free Tuition– Earn your degree, debt-free. 100% free tuition starting day one of employment. Learn more at https://herschend.guildeducation.com/partner (https://herschend.guildeducation.com/partner).
• See all the benefits offered through Silver Dollar City at: https://www.silverdollarcity.com/Employment/Benefits (https://www.silverdollarcity.com/Employment/Benefits).

Equal Opportunity Employer/ Disabled/ Veterans

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.