Digital Marketing Manager

If you're ready to elevate your marketing career within a team that's redefining aerospace specialty chemicals distribution, wed love to meet you! Join GracoRoberts and be part of something bigger.

Digital Marketing Manager - Elevate the Future of Aerospace with GracoRoberts

GracoRoberts (gracoroberts.com) is the largest, fastest, and most technical specialty chemicals distributor serving the global aerospace market. Join us to make an impact in aerospace distribution, where your marketing expertise will shape and strengthen our marketing across four strategic pillars: global distribution, world-class eCommerce, custom formulation, and defense logistics & compliance.

What You'll Do:

The Digital Marketing Specialist/Manager plays a key role in amplifying GracoRoberts value proposition as the largest, fastest, and most technical aerospace specialty chemicals distributor in the world. He/she will support the day-to-day digital marketing and data-driven activities for the GracoRoberts family of brands (GRFB) in support of company goals.

Salary: $85,000-$95,000 yr

Location: Carson, CA

Responsibilities:

• Develop, execute and optimize integrated paid, earned, and owned digital marketing campaigns to drive engagement and conversion.
  
• Manage campaign setup, UTM tagging, tracking, and performance reporting in HubSpot and Google Analytics 4 (GA4)
• Implement A/B tests, track/report and analyze results, and continuously improve campaign performance based on insights and KPIs
• Plan, develop, and publish organic and paid content across LinkedIn, Facebook, Instagram, YouTube, and emerging B2B platforms
• Develop long and short-form videos, reels, and graphics that increase engagement and brand reach
• Develop and update content across brand websites to ensure accuracy, SEO compliance, and consistent user experience
• Develop technical thought leadership content (blog posts, landing pages, white papers, case studies, news stories, industry articles) in collaboration with internal subject matter experts in a clear, engaging way

Required skills:

• Bachelor's degree in marketing, communications, journalism, or related field.
  
• 7 years of experience in digital marketing, preferably in a B2B setting
• Paid media buying experience is required.
• Strong working knowledge of Hubspot Marketing Module (email and social media) and AI platforms for research, marketing content development
• Experience with design/video editing tools: Canva, Adobe Creative Suite, CapCut
• Experience with analytics and media buying tools: HubSpot, GA4, SEMrush, Google Search Console, Google Ads Manager, LinkedIn Campaign Manager, Meta Business Manager, LLMs
• Strong writing, editing, and storytelling skills with the ability to tailor content for different platforms

Work Authorization/Security Clearance Requirements:

To conform to U.S. Government space technology export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State.

Equal Opportunity Employer

GracoRoberts is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. GracoRoberts makes hiring decisions based solely on qualifications, merit, and business needs at the time.

DURING THE APPLICATION PROCESS YOU WILL BE ASKED SEVERAL VOLUNTARY QUESTIONS RELATING TO THIS

Protected Veteran Definitions

• 
  Disabled Veteran - one of the following:
  o a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for
  the receipt of military retired pay would be entitled to compensation) under laws administered by the
  Secretary of Veterans Affairs; or
  o a person who was discharged or released from active duty because of a service-connected disability.
• Recently Separated Veteran - any veteran during the three-year period beginning on the date of such veterans
  discharge or release from active duty in the U.S. military, ground, naval, or air service.
• Active Duty Wartime or Campaign Badge Veteran - a veteran who served on active duty in the U.S. military,
  ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been
  authorized under the laws administered by the Department of Defense.
• Armed forces service medal veteran - a veteran who, while serving on active duty in the U.S. military, ground,
  naval or air service, participated in a United States military operation for which an Armed Forces service medal
  was awarded pursuant to Executive Order 12985.