What are the responsibilities and job description for the Growth Marketing Manager position at Silktide?
Help make the web better for everyone
We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more.
We are hiring a Growth Marketing Manager to own the programs that create pipeline and revenue in the United States. You will combine data, creativity, and rigorous experimentation to attract, convert, and expand customers who love Silktide.
Where you will work
You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia.
What You Will Do
Conversion Rate Optimization (CRO)
We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more.
We are hiring a Growth Marketing Manager to own the programs that create pipeline and revenue in the United States. You will combine data, creativity, and rigorous experimentation to attract, convert, and expand customers who love Silktide.
Where you will work
You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia.
What You Will Do
Conversion Rate Optimization (CRO)
- Own on-site and landing page conversion through structured A/B testing, messaging optimization, and UX improvements.
- Optimize form flows, CTAs, page layouts, and user journeys to systematically improve visit-to-lead and lead-to-opportunity rates.
- Build a testing roadmap prioritized by potential impact, running experiments across industry verticals and buyer personas.
- Design and execute rapid-cycle experiments across channels, audiences, and messaging to identify scalable acquisition opportunities.
- Define clear hypotheses, success metrics, and learning frameworks for each test.
- Scale winning experiments into repeatable playbooks for channel owners (Paid Media Manager, Email Specialist, etc.) to execute.
- Build dashboards connecting marketing activity to pipeline and revenue, tracking CAC, LTV:CAC, ROAS, conversion rates, and velocity by channel and segment.
- Identify conversion bottlenecks and friction points throughout the funnel from first touch to closed-won.
- Analyze performance across government, higher education, healthcare, and financial services segments to inform targeting and resource allocation.
- Partner with Content Marketing and Product Marketing to develop high-converting landing pages for campaigns, verticals, and product launches.
- Optimize website conversion paths and calls-to-action based on user behavior and testing results.
- Collaborate with Product Marketing on messaging testing to improve resonance with target audiences.
- Work with Paid Media Manager, Email Specialist, and Event Coordinator to design integrated demand programs that create qualified pipeline.
- Develop testing frameworks for new channels, audiences, and campaign approaches before scaling to full execution.
- Partner with Sales and SDRs to optimize lead handoffs, nurture paths, and ABM plays based on conversion data.
- Turn successful experiments into documented playbooks for channel owners to replicate and scale.
- Help maintain clean data in HubSpot and analytics tools to ensure accurate attribution and reporting, in collaboration with RevOps.
- Build growth rhythm including regular test reviews, results sharing, and prioritization sessions with marketing team and leadership.
- You are a resident of Austin, TX (or willing to relocate) and fluent in English.
- 3–6 years in B2B SaaS Growth Marketing or Demand Generation with a proven record of creating pipeline and revenue.
- Hands-on with CRO and A/B testing frameworks.
- Comfortable owning budgets and forecasting outcomes.
- Proficient with GA4 or similar analytics, a modern marketing automation platform, and a CRM.
- Strong copy instincts and an eye for clean, persuasive design.
- Analytical and curious. You test, measure, and iterate fast.
- Collaborative and organized. You communicate clearly and keep projects moving.
- Strong familiarity with Salesforce and HubSpot
- Base salary: $90,000 - $120,000
- Be part of a fast-growing company that is making the web better for everyone.
- Freedom to innovate with room to test bold ideas and scale what works.
- Join a creative, ambitious team with top-tier customer and employee ratings.
- Market a product that delivers meaningful outcomes for accessibility, performance, and quality.
- Opportunity to grow your career at a profitable, self-funded SaaS with global reach.
- A shiny new MacBook
- 20 days paid vacation plus public holidays, increasing with tenure
- Private Insurance, Health, Dental and Vision, plus Wellness Allowance
- Company Sponsored Pension and Enhanced Paternity or Maternity
- Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company OutingsCasual Dress Code, Flexible Schedule, Weekly Paid Lunches & Monthly Company Outings
Salary : $90,000 - $120,000
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