What are the responsibilities and job description for the Marketing Communications Manager position at Signature Boston – Boston Convention Marketing Center?
The Boston Convention Marketing Center (BCMC) seeks a Marketing Communications Manager to drive engagement across multiple marketing initiatives supporting the sales and promotion of the Thomas M. Menino Convention & Exhibition Center (MCEC), the John B. Hynes Veterans Memorial Convention Center, and the Lawn on D.
We’re looking for a strategic storyteller and content creator with a strong sense of design and a passion for crafting compelling messages. The ideal candidate will develop and manage marketing content across email, social, print, web, video, and public relations channels—delivering cohesive, high-impact campaigns that showcase Boston as a premier destination for conventions and events.
This role collaborates closely with the BCMC Sales Team to develop communications that move prospects through the sales funnel and address client needs. The position also plays a key role in the day-to-day operations of the Marketing & Creative Services Team, managing multiple projects simultaneously in a collaborative environment.
Employment is with Meet Boston, a partner organization of the BCMC and the Massachusetts Convention Center Authority (MCCA).
Key Responsibilities:
- Lead marketing communications projects from concept through execution, coordinating resources to deliver high-quality content.
- Develop digital marketing assets including blog posts, email campaigns, press releases, video scripts, white papers, and case studies.
- Create content for advertising, sales collateral, and marketing reports.
- Manage and grow the Signature Boston and the Lawn on D social media presence, posting daily content, overseeing editorial calendars, collaborating with the design team on creative campaigns, and providing guidance to the sales managers on their social media strategies.
- Execute communications for Lawn on D public events, including newsletters, organic and paid social campaigns, and multimedia content creation. Provide regular activity reports during the season (May to October).
- During the Lawn on D season, monitor social media accounts and provide timely responses to inquiries seven days a week, and provide live coverage of events which includes occasional weekends.
- Write and maintain website content for SignatureBoston.com, including client marketing tools, integrating SEO best practices.
- Monitor and analyze content performance using tools such as Google Analytics and HubSpot and use data-driven insights to optimize future campaigns.
- Stay current with trends in marketing, content, and the meetings and conventions industry.
- Collaborate with internal teams across BCMC, MCCA, and Meet Boston to communicate key benefits of hosting events in Boston’s world-class venues.
Requirements
- 7–10 years of B2B/B2C marketing communications experience, with a proven record of delivering results.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Exceptional writing and storytelling skills tailored to target audiences and brand voice.
- Experience producing content across multiple marketing channels.
- Strong project management skills with the ability to balance multiple priorities.
- Proficiency with digital marketing platforms - HubSpot, Mailchimp, or similar.
- Strong working knowledge of Microsoft Office and Canva. Familiarity with Adobe Creative Suite a plus.
- Collaborative, organized, and comfortable leading projects and mentoring junior team members.
- A proven track record of excellent customer service for both internal and external audiences.
- Ability to work independently and take ownership of tasks.
- Portfolio of work demonstrating writing, content creation, and social media campaign planning and execution is required.
How to Apply
Please submit:
- A cover letter outlining your qualifications and salary expectations
- Your résumé
- Work samples demonstrating your writing and marketing communications experience