Content Writer

About the company:

Sightview Software LLC is a healthcare technology company providing intelligent EHR and practice management solutions built exclusively for eye care. We support ophthalmology, optometry, and optical practices with software designed to streamline clinical workflows, surgical planning, patient engagement, and business operations. Our platform includes EHR, practice management, optical management, ASC solutions, MIPS reporting, and revenue cycle management services—helping eye care providers focus on delivering exceptional patient care while improving efficiency and financial performance.

For further information, kindly read more on About us

About the role:

We are seeking a talented and creative Content Writer to join our dynamic team. The ideal candidate will have a passion for storytelling and the ability to create engaging content across various platforms. This role requires a strong understanding of SEO principles, marketing strategies, and content management systems. As a Content Writer, you will be responsible for producing high-quality written material that enhances our brand presence and drives audience engagement.

The Content Writer/ Coordinator is responsible for generating impactful properly positioned content. The Content Writer has the responsibility for articulating value-driven information through the creation of whitepapers, eBooks, infographic content and brochures. The Content Writer works to ensure messages are consistent with the overall brand messaging and identity.

All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

Key Responsibilities:

• Coordinate the content writing needs of the organization to deliver unique, relevant, compelling content.
• Research, write and edit content.
• Proof all levels of copy provided from internal and external resources to ensure proper messaging.
• Understand personas and messaging of marketing campaigns and create copy to suit.
• Work cross functionally to provide assigned targeted content on time and on scope.

Skills and qualifications (mandatory):

• Minimum 2-5 years’ professional B2B experience as a copywriter or in a communications role.
• BS degree in Journalism, PR, Communications or Marketing.
• Possess excellent written and verbal communication skills.
• Ability to write for all forms of communication, collateral and assets.
• Ability to learn product information quickly to effective positioning in ever-changing market conditions.
• Ability to handle the pressure of meeting tight deadlines and adapt to rapidly changing priorities.
• Must be proficient in Microsoft Office suite of products (including strong knowledge of Word).

Skills and qualifications (preferred):

• Strategic positioning experience and development of content deliverables aligned to campaign needs.
• Experience defining communications and content campaign strategy.
• Knowledge and use of project management tools such as Microsoft Project, Basecamp or similar.
• Experience managing deliverables of third party content vendors.
• 5 year’s professional communication experience in the healthcare industry.

EEO Disclaimer: SIGHTVIEW SOFTWARE LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to age, color, race, religion, sex, gender identity, marital status, medical condition, national origin, sexual orientation, veteran, or disability status, or any other characteristic protected by applicable laws, regulations, and ordinances. Benefits/Perks may vary depending on the nature of your employment and the country where you work.