What are the responsibilities and job description for the Sales & Audience Development Associate position at Sightline Media Group?
ABOUT THE ROLE
We’re looking for a curious, tech-forward recent graduate to join our revenue and audience growth teams across two distinct but dynamic media brands, Sightline Media Group (Defense News, Military Times) and Sunset, the iconic Western lifestyle brand. This is a rare opportunity to learn the business of modern media from the inside, working at the intersection of sales intelligence, audience development, and emerging AI tools.
This role doesn’t require prior industry experience; it requires drive, adaptability, and a genuine interest in how technology is reshaping marketing and media.
WHAT YOU'LL DO
Sales Prospecting & Intelligence
- Use tools like ZoomInfo, HubSpot, and AI-powered platforms to identify and research prospective advertising and sponsorship partners
- Build and maintain prospect lists across both consumer lifestyle and defense/government verticals
- Support sales teams with research, outreach drafts, and pipeline tracking
- Help identify competitive ad gaps and surface new business opportunities
Audience Acquisition & Subscription Growth
- Support newsletter, magazine, and digital subscription growth campaigns across both brands through Sailthru and Clavio
- Assist with lead generation strategies targeting qualified audiences
- Help monitor campaign performance and surface insights that inform acquisition tactics
- Collaborate with editorial and marketing teams to align audience development efforts
AI & Technology
- Actively learn and apply AI tools to streamline prospecting, outreach copy, and audience research workflows
- Stay current on emerging marketing and media technology and bring ideas to the team
WHO YOU ARE
- Recent college graduate with a degree in marketing, communications, journalism, or a related field
- Genuinely curious about AI and enthusiastic about using technology to work smarter
- Strong written communicator, you can draft a clean email and synthesize research clearly
- Comfortable learning new tools quickly; experience with ZoomInfo, HubSpot, or similar platforms is a plus but not required
- Organized, proactive, and able to manage multiple workstreams across different brands
- Interested in media, publishing, or the defense/military space (or both!)
WHY THIS ROLE
You’ll get real exposure to both B2C lifestyle media and B2B defense publishing, two very different worlds with a lot to teach. You’ll work with seasoned sales and editorial teams while building a modern toolkit in AI-assisted prospecting and audience development. This is a foundation-builder for a career in media sales, marketing strategy, or audience growth.
ABOUT THE BRANDS
Sightline Media Group
Publisher of Defense News and Military Times, Sightline serves the defense, military, and national security communities through authoritative journalism and trusted media partnerships.
Sunset
The iconic Western lifestyle brand, Sunset inspires readers across print, digital, and events with expert coverage of home design, food, travel, and garden, connecting an affluent, engaged audience across the American West.