What are the responsibilities and job description for the Manager, GTM Engineering position at Sifted?
Description
Sifted Logistics Intelligence (“Sifted”) is at the forefront of logistics optimization, providing a cutting-edge SaaS platform and predictive analytics tools designed to revolutionize the way parcel shippers manage their operations.
Our platform goes beyond traditional consulting methods, empowering businesses to continuously calibrate, automate, and monitor their shipping spend, carriers, and contracts with unparalleled precision and insight.
We’re driving a transformative shift in the logistics industry, redefining what’s possible for our clients — and AI is at the core of that evolution.
At Sifted, we don’t just use AI — we depend on it. Our proprietary SiftedAI platform delivers predictive intelligence and automation that enable businesses to make smarter, faster, and more confident decisions. Internally, every employee is expected to leverage AI to optimize how they think, create, and deliver. We believe mastering AI is fundamental to our speed, excellence, and competitive edge.
Be part of a company that created a category and is continuously building. If you get excited about defining market verticals and making an impact, Sifted is the place for you. Join us and be part of something extraordinary.
The Manager of GTM Engineering is responsible for owning the architecture, execution, and performance of Sifted’s go-to-market systems ecosystem. This role serves as the primary owner of GTM processes and platforms—including CRM, routing engines, scoring models, marketing automation, and pipeline development—ensuring reliability, scalability, and operational consistency across the revenue lifecycle.
This leader partners closely with Marketing, Sales, Product and CX to translate GTM strategy into well-engineered systems, workflows, and analytics. This Manager leads GTM Engineers and plays a critical role in evolving Sifted’s GTM infrastructure to support growth, automation, and AI-driven decision-making.
This role is designed for a high-performing GTM systems leader who is expected to progress into a Director-level position as the function continues to scale.
Responsibilities
Sifted Logistics Intelligence (“Sifted”) is at the forefront of logistics optimization, providing a cutting-edge SaaS platform and predictive analytics tools designed to revolutionize the way parcel shippers manage their operations.
Our platform goes beyond traditional consulting methods, empowering businesses to continuously calibrate, automate, and monitor their shipping spend, carriers, and contracts with unparalleled precision and insight.
We’re driving a transformative shift in the logistics industry, redefining what’s possible for our clients — and AI is at the core of that evolution.
At Sifted, we don’t just use AI — we depend on it. Our proprietary SiftedAI platform delivers predictive intelligence and automation that enable businesses to make smarter, faster, and more confident decisions. Internally, every employee is expected to leverage AI to optimize how they think, create, and deliver. We believe mastering AI is fundamental to our speed, excellence, and competitive edge.
Be part of a company that created a category and is continuously building. If you get excited about defining market verticals and making an impact, Sifted is the place for you. Join us and be part of something extraordinary.
The Manager of GTM Engineering is responsible for owning the architecture, execution, and performance of Sifted’s go-to-market systems ecosystem. This role serves as the primary owner of GTM processes and platforms—including CRM, routing engines, scoring models, marketing automation, and pipeline development—ensuring reliability, scalability, and operational consistency across the revenue lifecycle.
This leader partners closely with Marketing, Sales, Product and CX to translate GTM strategy into well-engineered systems, workflows, and analytics. This Manager leads GTM Engineers and plays a critical role in evolving Sifted’s GTM infrastructure to support growth, automation, and AI-driven decision-making.
This role is designed for a high-performing GTM systems leader who is expected to progress into a Director-level position as the function continues to scale.
Responsibilities
- Own the technical configuration, performance, and reliability of core GTM platforms, including CRM, routing and scoring systems, marketing automation, enrichment, and sales engagement tools.*
- Design, implement, and maintain scalable GTM system architectures that support end-to-end revenue workflows across Marketing, Sales, CX, and Operations.*
- Ensure tight system alignment and clean data flow, proactively identifying integration risks, dependencies, and gaps.
- Translate GTM strategy and operational priorities into a clear GTM Engineering roadmap and lead execution across initiatives.
- Drive platform evolution through system modernization, tool optimization, consolidation, and automation*
- Partner cross-functionally to intake requirements, scope solutions, and deliver high-quality system improvements on time.
- Develop and maintain GTM data models supporting forecasting, performance reporting, and operational analytics.*
- Oversee executive, finance, and board-level dashboards and reporting.
- Lead deep cross-functional analysis to inform strategy, identify trends, and surface operational bottlenecks.*
- Champion automation and AI adoption across the GTM ecosystem, leveraging predictive modeling, machine learning, and workflow automation to accelerate growth and efficiency.*
- Lead, mentor, and develop the GTM Engineering team, providing clear priorities, technical guidance, and growth feedback.
- Manage resourcing, workload prioritization, and execution against the GTM Engineering roadmap.
- Drive strong cross-functional collaboration with Sales, Marketing, CX, Operations, Finance, and Product teams.
- 6 years of experience in Revenue Operations, Sales Operations, GTM Systems, or related technical operations within a SaaS or technology-driven organization.
- 1-3 years of people leadership experience, managing technical or operations teams.
- Advanced hands-on expertise with Salesforce and integrated GTM systems (e.g., Outreach, MAPs, routing tools, enrichment platforms).
- Proven experience designing and delivering complex GTM workflows, automations, and cross-system integrations.
- Strong analytical and problem-solving skills with a deep understanding of GTM funnels and revenue cycles.
- Ability to balance strategic thinking with hands-on system design and execution.
- Excellent communication skills with the ability to translate technical concepts into business impact.
- Demonstrated ability and willingness to embrace AI as a core tool for problem-solving and innovation*
- Salesforce certifications (Admin, Advanced Admin, Platform App Builder, Architect) preferred.
- Experience with BI tools (Looker, Tableau, Power BI, Sigma) and data modeling languages (SQL preferred).
- Exposure to forecasting models or revenue analytics programs.
- Experience implementing AI-driven automation or predictive GTM tools.
- Familiarity with Agile, Lean, or similar project methodologies.
- Denotes an essential function/qualification of the role.