Brand Copywriter

Words are your favorite playground—after all, there’s so much you can do! Prose, poems, puns, and riddles galore—you can create voices (“ahem”), facilitate understanding (that is: communicate clearly), and elicit emotions (not unlike your favorite quotes by Mary Oliver, Isabel Allende, or Dr. Seuss). It’s true you love all forms of creative expression—photo, video, ads, et cetera—but you're the kind of person who reads a headline and can’t help but immediately rewrite it in your head, proofing the written world as you go. You believe that great copy is more than a combination of clever words and strategic punctuation; it's intentional, and it’s an invitation to the reader. Your barometer for successful copy is as follows: Every word earns its place, every sentence pulls the reader forward, and every piece of content sounds unmistakably like the brand (or person, place, thing, or dreamy idea) it represents. Plus, you've never met a format you couldn't crack—a product description that tells a story about both the product and the consumer, a campaign tagline that inspires meaningful action, an SMS that makes someone smile at their phone like reading a text from a friend. Your portfolio doesn't just show range; it shows a writer who is a true student of brand, who thinks in brand voice and champions brand values. From a perfectly placed em dash to a social media calendar full of captions, you revel in the details because you know the details are everything.

If representing our playful, passionate, and perfectly-imperfect brand (and leading with love, curiosity, and a considerably nerdy amount of grammar knowledge) sounds like your kind of role, our Siete familia would love to hear from you!

About You

• Words are your love language. Whether it’s a copy for an IG story, a 1,000-word Substack post, or a letter to your oldest friend, your written and verbal communication is clear, confident, and filled with heart.
• You’re as comfortable pitching ideas as you are workshopping them with a room full of creative people. It’s just like you always say, “clear communication and collaboration are the crossroads at which creativity begins!” (To which we say, “So true, you!”)
• Strategy and creativity aren’t opposites in your world—they’re a package deal (what a steal!). You zoom out to weave the dream and zoom in to take care of all of the details.
• Speaking of details, they’re your metaphorical chips ‘n queso. You’re the person who notices the out-of-place comma, before anyone else even reads the sentence. (Like the one in the sentence you just read. You caught it, right?)
• A collaborator at heart, you bring others in, lift ideas up, and you’re always ready to lend a hand because you truly believe “together is better.”
• You can juggle multiple priorities without dropping the ball. Fast-paced and fun environments energize you—cold brew coffee or not!
• Your sense of brand runs deep. Like a method actor, you love to immerse yourself in every bit of a company’s culture, vision, values, and historical context to bring a brand’s identity and all its nuances to life.
• Among your top ten favorite phrases (in no particular order) are: “Yes, and…”; “I wonder why…”; and “Okay, this might sound wild, but I have an idea…” You’re curious about competitors, cultures, and trends, and you love using what you learn to help the brand you work for stand out.
• When things shift (and they will!), you don’t freeze. You adapt and keep moving. As Dory from Finding Nemo says, “just keep swimming!”
• You know your way around a project management tool, like Asana, the way we know our way around a well-stocked cocina (kitchen). You’re comfortable, efficient, and you always know the status of your projects.
• Research isn’t a box you check, it’s how you make sure the stories you tell actually land. Data and instinct, working together like rice and beans—the best!
  
  

What You Will Do

• Champion and maintain a consistent brand voice across content in various channels, including digital, social, and promotional materials.
• Coordinate strategic brand communications and written content, working with internal and external partners to amplify the brand’s products, messaging, activities, and business goals.
• Guide written content development and strategy to ensure content is on brand in terms of style, quality, consistency, and tone.
• Develop engaging storytelling that aligns with the brand and resonates with our audience.
• Collaborate cross-functionally with Digital to craft and schedule SMSes and Emails.
• Develop and maintain a library of brand messaging, templates, and best practices for internal use.
• Assist in creating, recommending, and implementing written and visual content.
• Support campaign messaging build-out to grow brand awareness, brand advocacy, household penetration, and buy rate.
• Create scripts for video content, podcasts, and other multimedia assets.
• Coordinate cross-functional efforts to ensure cohesive storytelling across paid, owned, and earned media.
• Support SEO initiatives by writing optimized content that improves search rankings and visibility.
• Collaborate cross-functionally with Culinary to support seasonal and annual recipe writing and editing.
• Consult data and market research to inform content and support collaborations.
• Conduct research to stay up-to-date on industry trends, audience insights, and competitor strategies.
• Assist in speechwriting, panel discussions, and presentations for company representatives.
• Build, execute, and oversee Marketing KRs.
  
  

Your Experience

• 3 years experience in Marketing, copywriting, social media required
• Experience creating written content for brands across Instagram, TikTok, YouTube, Linkedin, Facebook and Pinterest is required
• Experience writing short and long-form external, creative pieces for brands is required
• Experience creating short and long-form visual/video content for brands is preferred
• Experience within the CPG industry and with food marketing is strongly preferred
• Proficiency in Asana and Adobe suite is preferred
• Previous experience creating and working with food content is a strong plus