Growth Marketing Analyst

Job Summary The Growth Marketing Analyst is responsible for identifying opportunities for business growth and increasing marketing performance across Sicangu Co’s for-profit entities. This person will

analyze trends, monitor key metrics, support product/service launches, and work closely with the marketing and business operations team to translate insights into action. This position will be filled at Tier I or Tier II depending on the candidate’s experience, skills, and professional growth goals. Key Responsibilities (All Levels)

• Support development of annual and quarterly marketing strategies for each for-profit entity, ensuring alignment with brand and business goals.

• Analyze marketing data and customer insights to identify high-performing channels, audiences, and content types.

• Recommend data-informed adjustments to messaging, campaigns, and promotions.

• Support the planning, execution, and tracking of marketing campaigns (digital, print, and local media).

• Assist with managing paid ad campaigns across platforms (Meta, Google, and local outlets), including monitoring spend and optimizing ROI.

• Conduct A/B testing and channel performance reviews to refine creative and messaging.

• Build and maintain dashboards to track marketing performance (impressions, clicks, conversions, ROI, etc.) for each business.

• Report on campaign results, website traffic, and customer engagement metrics to the Director of Marketing and business leads.

• Evaluate marketing return on investment (ROI) and provide actionable recommendations for improvement.

• Translate data insights into visual, accessible summaries for internal teams.

• Support new product or service launches through marketing planning, rollout, and performance evaluation.

• Manage or support updates to websites and landing pages in collaboration with the design and marketing team.

• Track SEO and website analytics to improve visibility and conversion rates.

• Monitor email performance (open/click rates, conversions) and support email campaign execution.

• Recommend digital growth strategies (social, web, email, etc.) based on data trends.

• Work closely with the Director of Marketing and business operations leads to align marketing efforts with business goals.

Collaborate with the content creator/social media manager to ensure consistent messaging and effective use of marketing channels. Support vendor coordination for local media buys, printing, or promotional campaigns. Help create marketing content such as ad copy, social media posts, email campaigns, and website updates that align with each business’s goals. Collaborate with the content creator, designer, and business leads to develop engaging materials that drive customer engagement and sales. Ensure all content reflects Sicangu Co’s brand voice, cultural values, and commitment to integrity and innovation. Position Tiers Tier I: Growth Marketing Analyst (Entry-Level to Mid-Level) Pay Range: $41,000 – $48,000 Ideal For: Candidates with foundational marketing or data experience who are eager to grow within the Sicangu Co ecosystem. Requirements: 1–3 years of experience in marketing, business analytics, or related field Associate’s degree or equivalent experience Basic knowledge of Excel/Google Sheets, Canva, Adobe, dashboards, and analytics tools

Understanding of social media insights and/or Google Analytics preferred Excellent organizational and communication skills Desire to grow into advanced marketing strategy and data roles Tier II: Growth Marketing Analyst (Experienced Professional) Pay Range: $55,000 – $65,000 Ideal For: Candidates with proven experience leading marketing analytics or business growth initiatives. Requirements: 4–6 years of experience in marketing analytics, business development, or growth strategy 4-year degree preferred Advanced skills in Excel/Google Sheets and dashboard development Familiarity with Google Analytics, Meta Business Suite, and CRM or marketing automation tools Strong understanding of brand positioning, customer experience, and ROI optimization Ability to work independently, manage multiple priorities, and present insights clearly to leadership PHYSICAL DEMANDS & WORK ENVIRONMENT This position is based on the Rosebud Reservation. Flexibility to work evening or weekend hours may be required to accommodate business needs. Work in office and outdoor settings, including office product and propane deliveries, and community events to capture needed content. Regular communication, sitting for extended periods (up to 70%), standing for events (3–4 hours), driving, and occasional lifting (up to 25 lbs). Travel within the Rosebud community and occasionally to local and national conferences/events.

Compensation & Benefits 401(k) with 3% employer match Health, Dental, and Vision insurance Life insurance Paid time off Be part of a team building an Indigenous-led economy rooted in values and vision Schedule: Monday to Friday, 8-hour shifts

Job Type: Full-time

Pay: $19.71 - $23.07 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person

Salary : $41,000 - $48,000