Demo

Specialist II, Market Development

Shure
Boothbay, ME Full Time
POSTED ON 9/7/2025 CLOSED ON 12/22/2025

What are the responsibilities and job description for the Specialist II, Market Development position at Shure?

Overview

Are you passionate about driving growth and innovative solutions in the audio industry? Do you thrive in dynamic environments, connecting with key stakeholders to deliver exceptional results? If so, we have the perfect opportunity for you!

As a Market Development Specialist, your focus will be on boosting sales of Shure’s conferencing product lines across Brazil. You'll play a pivotal role by generating demands and opportunities and directly interacting with influential end users, AV integrators, distributors, and channel partners.

Responsibilities

  • Implements strategic plans to seed and go-to-market with new products and technologies. Monitors and reports on competitive activity, both from a product and market development standpoint.
  • Executes educational programs, presentations, conferences, seminars, clinics and other events with Sales Management to increase awareness and understanding of the benefits of Company products.
  • Conducts visits to end-user customers, integrators and AV distributors to prospect and develop opportunities.
  • Identifies, researches, evaluates and prioritizes market leads and opportunities to influence purchases and specifications with key end-users and influencers. Assists distribution partners in identifying and closing leads and opportunities.
  • Identifies needs for education programs and helps to deliver presentations to increase awareness and understanding of the benefits of Shure’s product categories. Works with Marketing on technical and logistical support for conferences, seminars, and other special events.
  • Identifies and forms relationships with potential customers outside of the current Company revenue stream.
  • Performs other duties as assigned.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, Engineering or a related field  
  • Minimum of 2 years of experience in the Conferencing market with a comprehensive technical knowledge of audio principles and equipment and continues developing professional expertise. 
  • Background or experience within Audio Visual Integration, Video Conferencing, and related fields is preferred.
  • Knowledge of audio DSP technology is desired.
  • CTS-D certification is a plus.
  • Experience with Microsoft products is desired.
  • Excellent communication skills, both verbal and written.
  • Knowledge of Salesforce and/or similar CRM tools.
  • Organized, with excellent follow-up credentials.
  • Ability to work both as part of a team and independently.
  • Willingness and ability to travel up to 50% of the time.
  • Language Skills: Portuguese required, English and Spanish desired. 

 

 

WHO WE ARE

Shure’s mission is to be the most trusted audio brand worldwide – and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

 

Shure is headquartered in United States. We have more than 35 regional sales offices, engineering hubs, distribution centers and manufacturing facilities throughout the Americas, EMEA, and Asia.

 

THE MIX MATTERS

Don’t check off every box in the job requirements? No problem! We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you’re excited about this role, believe you’ve got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment, then apply!

 

#LI-HYBRID

Salary.com Estimation for Specialist II, Market Development in Boothbay, ME
$71,771 to $87,219
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